title: Built brand tough. A strong internal rollout takes just five steps.
authors.affiliation: Movéo Integrated Branding, Oakbrook Terrace, IL, USA.
authors.forename: Robert
authors.initials: R
authors.lastname: Murphy
mesh_terms: D001291:Attitude of Health Personnel; D035841:Behavioral Research; D004496:Education, Continuing; D017408:Guidelines as Topic; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D017060:Patient Satisfaction; D010559:Personnel Management / Q000379:methods*; D011357:Product Line Management; D011369:Professional-Patient Relations; D014481:United States