title: Target practice. In search engine marketing, opportunity outweighs risk.
authors.affiliation: SearchAdNetwork, Denver, CO, USA. aporter@searchadnetwork.com
authors.forename: Alex
authors.initials: A
authors.lastname: Porter
mesh_terms: D006801:Humans; D016247:Information Storage and Retrieval / Q000379:methods*; D020407:Internet; D007449:Investments; D008389:Marketing of Health Services / Q000379:methods*; D012985:Software Design; D014481:United States