title: The Ewww Factor. A new study explains why we think some things are icky--and marketers are starting to take heed.
authors.forename: Michael D
authors.initials: MD
authors.lastname: Lemonick
mesh_terms: D001290:Attitude; D001519:Behavior; D006801:Humans; D040541:Marketing / Q000379:methods*; D011582:Psychological Theory; D014481:United States