title: Integrated marketing campaign for Bridgeport (CT) Hospital.
abstract: Bridgeport (CT) Hospital launched an integrated branding campaign in January to enhance overall awareness of the 425-bed teaching hospital. The campaign consists of print and radio ads.
mesh_terms: D003237:Connecticut; D006784:Hospitals, Teaching; D008389:Marketing of Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies