title: Print campaign. Branding through print for Corpus Christi (TX) Medical Center.
abstract: Corpus Christi Medical Center, a 582-bed healthcare system consisting of four hospitals throughout south Texas, launched a print branding effort at the beginning of the year featuring its own doctors. The print ads promote several of the various service lines offered at the hospitals, including cardiac care.
mesh_terms: D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D009096:Multi-Institutional Systems; D019982:Organizational Case Studies; D011641:Public Relations; D013781:Texas