title: CA hospital brands image with a vibrant, colorful campaign. Effort promotes hospital's service lines with "always first" campaign.
abstract: Hoag Memorial Hospital Presbyterian in Newport Beach, CA, faces tough competition each year. Located in a densely populated county in Southern California, the 511-bed hospital is up against stiff competition for patients in Orange County, where hospitals not only compete with others in that county, but also with hospitals in its more famous neighboring county: Los Angeles.
mesh_terms: D002140:California; D016519:Hospitals, Religious; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D011641:Public Relations