title: Direct-to-consumer advertising of implantable defibrillators: a shocking development or just keeping pace with the times?
authors.forename: Ralph J
authors.initials: RJ
authors.lastname: Verdino
mesh_terms: D000329:Advertising / Q000191:economics; D017147:Defibrillators, Implantable / Q000009:adverse effects / Q000191:economics / Q000706:statistics & numerical data; D004868:Equipment Failure; D006266:Health Education; D006801:Humans; D013690:Television; D014481:United States