title: Consumerism: a matter of trust.
abstract: Remembering that hospitals exist first and foremost to serve their patients is at the core of understanding consumerism.
authors.affiliation: Healthcare Financial Management Association, Westchester, Ill, USA. rlclarke@hfma.org
authors.forename: Richard L
authors.initials: RL
authors.lastname: Clarke
mesh_terms: D002608:Charities; D003159:Community-Institutional Relations / Q000191:economics; D003258:Consumer Behavior; D017722:Hospital Charges; D015285:Hospital-Patient Relations; D006801:Humans; D007857:Leadership; D017057:Medically Uninsured; D009937:Organizational Objectives; D012941:Social Responsibility; D019464:Tax Exemption; D035502:Trust; D014481:United States