title: Knowledge is the key to getting your CEO on board.
authors.affiliation: mlarkin@hcpro.com
authors.forename: Maureen O
authors.initials: MO
authors.lastname: Larkin
mesh_terms: D016542:Chief Executive Officers, Hospital; D015285:Hospital-Patient Relations; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D017060:Patient Satisfaction; D014481:United States