[Communication and health: rival or parallel paradigms?].
This article recounts the evolution of communications approaches in health-related matters: 1) the approach of modernization, also known as the linear model of behaviour change; 2) the approach of dependency, also known as awareness-raising or empowerment; and 3) the approach of new development, also known as participation and co-development. Why, after the establishment and unfolding of so many programmes utilising communication for health, do social health problems persist? The article underlines a co-existence of various different and sometimes opposing, according to the school of thought, theoretical approaches. It remains that communication as a vector for behaviour change seems to carry on as the dominant theoretical axis in the health field.
Renaud
Lise
L
Département de communication sociale et publique, Université du Québec a Montréal (UQAM), Canada.
Rico de Sotelo
Carmen
C
D001294:Attitude to Health; D001364:Awareness; D003142:Communication; D003256:Community Participation; D003159:Community-Institutional Relations; D015438:Health Behavior; D006292:Health Priorities; D006293:Health Promotion; D006801:Humans; D008962:Models, Theoretical; D009042:Motivation; D011634:Public Health; D012649:Self Concept; D012922:Social Change