Prevalence, proximity and predictors of alcohol ads in Central Harlem.
OBJECTIVE
This study examined the prevalence of alcohol ads, the spatial relationship between alcohol ads and schools, churches and playgrounds, and area-level determinants of alcohol ad density in Central Harlem, New York City.


METHODS
Alcohol advertising was quantified using street observation. Data on city demographics and infrastructure were obtained from the census and municipal databases.


RESULTS
Alcohol ads were densely distributed; almost half of ads fell within a 152 m buffer of schools, churches and playgrounds; and ad density was positively associated with retail liquor outlet density.


CONCLUSIONS
Predominantly Black neighbourhoods continue to face high exposure to outdoor alcohol advertising, including around sites at which youth congregate.
Kwate
Naa Oyo A
NO
Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, 722 W. 168th St., 5th floor, New York, NY 10032, USA. nak2106@columbia.edu
Jernigan
Meghan
M
Lee
Tammy
T
D000329:Advertising / Q000191:economics / Q000379:methods* / Q000706:statistics & numerical data / Q000639:trends; D000434:Alcoholic Beverages / Q000191:economics / Q000706:statistics & numerical data; D005544:Forecasting; D006801:Humans; D009519:New York City; D015995:Prevalence; D012111:Residence Characteristics; D012959:Socioeconomic Factors