Social marketing of insecticide-treated bednets: the case for Pakistan.
With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide-treated bednets has saved the lives of millions of people in malaria-endemic regions at a cost as low as U.S. $2 per person. Social marketing could be an effective strategy for getting insecticide-treated nets to poor communities in Pakistan who are most vulnerable to malaria.
Health Systems Division, Department of Community Health Sciences, Aga Khan University, Karachi, Pakistan.
S
S
Qazi
B T
BT
Shaikh
D000329:Advertising / Q000191:economics / Q000379:methods*; D001294:Attitude to Health; D001512:Bedding and Linens / Q000191:economics / Q000706:statistics & numerical data; D003362:Cost-Benefit Analysis; D019353:Endemic Diseases / Q000517:prevention & control / Q000706:statistics & numerical data; D007722:Health Knowledge, Attitudes, Practice; D006297:Health Services Accessibility; D006301:Health Services Needs and Demand; D006801:Humans; D007306:Insecticides / Q000191:economics; D008288:Malaria / Q000453:epidemiology / Q000517:prevention & control; D009032:Mosquito Control / Q000191:economics / Q000379:methods*; D009042:Motivation; D010154:Pakistan / Q000453:epidemiology; D011203:Poverty / Q000191:economics / Q000523:psychology; D040241:Social Marketing; D035862:Vulnerable Populations
D007306:Insecticides