title: A marketing plan: like it or not, you already have one.
abstract: A physician executive dives into the world of marketing and discovers that just coming up with a marketing plan for a group practice can be very pricey.
authors: Boylan Medical Associates, Releigh, NC, USA. rcurnow@nc.rr.com
authors: Randall
authors: R
authors: Curnow
mesh_terms: D006123:Group Practice; D008389:Marketing of Health Services / Q000458:organization & administration*; D008486:Physician Executives; D014481:United States