A marketing plan: like it or not, you already have one.
A physician executive dives into the world of marketing and discovers that just coming up with a marketing plan for a group practice can be very pricey.
Curnow
Randall
R
Boylan Medical Associates, Releigh, NC, USA. rcurnow@nc.rr.com
D006123:Group Practice; D008389:Marketing of Health Services / Q000458:organization & administration*; D008486:Physician Executives; D014481:United States