title: Biotechnology: the language of multiple views in Māori communities.
abstract: In Aotearoa (New Zealand), the government funded studies on communicating biotechnology to different sectors in the community from 2003 to 2006. Subsequently, a researcher covering the Māori sector performed a content analysis of data gathered in the community. Qualitative analysis methods included examining text from participant interviews, focus groups, government documents, newspapers, Internet sites, and current literature. Content was coded by identifying common themes in the English and the Māori language. Words like genetic modification (GM), genetic engineering (GE), and biotechnology were explained to provide a basic understanding between the communities and researcher. The terminology applied in the research was essential to achieve communication between the researcher and the community. The resultant themes represented seven views to interpret the communities association with biotechnology: purist Māori, religious Māori, anti Māori, pro Māori, no Māori, uncertain Māori, and middle Māori views. The themes are taken from the analysis of data compiled after 3 years of completing different stages of a research project. The views indicate that a common understanding can be achieved in the diverse range of Māori tribal communities providing those communicating biotechnology can identify the view and interpretations communities associate with biotechnology. This knowledge is essential for government agencies, researchers, community practitioners, scientist, and businesses that desire to dialogue with Māori communities in the language of biotechnology.
authors: Massey University, College of Humanities and Social Sciences, School of Social and Cultural Studies, Auckland, New Zealand. F.TeMomo@massey.ac.nz
authors: O H Fiona
authors: OH
authors: Te Momo
mesh_terms: D001709:Biotechnology / Q000639:trends*; D003142:Communication; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D009520:New Zealand / Q000208:ethnology; D011639:Public Opinion; D011641:Public Relations / Q000706:statistics & numerical data* / Q000639:trends