Taiwanese adolescents' intention model of visiting Internet cafés.
This study intended to construct an intention model of visiting Internet cafés. Four hundred eighty-three Taiwanese high school students were surveyed during March 2002. The results indicated that intention increased with positive attitude toward visiting Internet cafés, the intention was only rarely affected by significant others, intention strengthened with the quantity of resources and skills perceived, and past behavior negatively influenced the intention. Three conclusions were drawn: (a) The proposed model can effectively predict adolescent intention to visit Internet cafés. (b) Past behavior was the main predictor of intention. (3) In terms of intention to visit Internet cafés, there is a strengthening of individualism and a weakening of normative influences. Finally, suggestions and recommendations were made for practice and future research.
Hsu
Yi-Chung
YC
Institute of Tourism and Recreation Management, National Dong Hwa University, Taiwan. ychsu@mail.ndhu.edu.tw
Yu
Tai-Kuei
TK
D000293:Adolescent; D003132:Commerce; D005260:Female; D006801:Humans; D033182:Intention; D020407:Internet; D008297:Male; D012931:Social Environment; D013624:Taiwan