The prospects for Homo economicus. A new fMRI study debunks the myth that we are rational-utility money maximizers.
Shermer
Michael
M
D001519:Behavior / Q000502:physiology*; D001921:Brain / Q000502:physiology*; D003657:Decision Making / Q000502:physiology; D004467:Economics; D006801:Humans; D008279:Magnetic Resonance Imaging; D012306:Risk