title: The effects of different regulation systems on television food advertising to children.
abstract: OBJECTIVE
  The aim of this study was to model children's potential exposure to television food advertisements under different regulatory scenarios to demonstrate the policy implications of regulatory change in Australia.
  
  
  METHODS
  Television advertising data was collected from Sydney commercial television channels from 14-20 May 2006. Extrapolating from these data, the patterns of food advertising under four regulatory scenarios were examined, including arrangements restricting the content, volume and timing of advertisements.
  
  
  RESULTS
  Each scenario resulted in a reduction of total and non-core food advertisements. The scenario to restrict non-core food advertisements during the major viewing period (7:00-20:30) led to the largest reduction in total and non-core food advertisements (79.2% reduction), with no change in the frequency of core food advertisements.
  
  
  CONCLUSIONS
  The results illustrate the potential for reducing children's exposure to food advertising through simple regulatory restrictions.
  
  
  CONCLUSIONS
  This research contributes to future debates on the regulation of television food advertising. It is particularly relevant as Australian regulations will be under review in 2007.
authors.affiliation: Australian Centre for Health Promotion, School of Public Health, University of Sydney, New South Wales. bridgetk@health.usyd.edu.au
authors.forename: Bridget
authors.initials: B
authors.lastname: Kelly
authors.forename: Lesley
authors.initials: L
authors.lastname: King
authors.forename: Adrian
authors.initials: A
authors.lastname: Bauman
authors.forename: Ben J
authors.initials: BJ
authors.lastname: Smith
authors.forename: Victoria
authors.initials: V
authors.lastname: Flood
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D002648:Child; D005502:Food; D033161:Government Regulation; D006801:Humans; D009517:New South Wales; D013690:Television