Process components of the Implicit Association Test: a diffusion-model analysis.
The authors present a diffusion-model analysis of the Implicit Association Test (IAT). In Study 1, the IAT effect was decomposed into 3 dissociable components: Relative to the compatible phase, (a) ease and speed of information accumulation are lowered in the incompatible phase, (b) more cautious speed-accuracy settings are adopted, and (c) nondecision components of processing require more time. Studies 2 and 3 assessed the nature of interindividual differences in these components. Construct-specific variance in the IAT relating to the construct to be measured (such as implicit attitudes) was concentrated in the compatibility effect on information accumulation (Studies 2 and 3), whereas systematic method variance in the IAT was mapped on differential speed-accuracy settings (Study 3). Implications of these dissociations for process theories of the IAT and for applications are discussed.
Klauer
Karl Christoph
KC
Institut für Psychologie, Methodenlehre und Sozialpsychologie, Albert-Ludwigs-Universität Freiburg, Germany. klauer@psychologie.uni-freiburg.de
Voss
Andreas
A
Schmitz
Florian
F
Teige-Mocigemba
Sarah
S
D000328:Adult; D001245:Association Learning; D001288:Attention; D001290:Attitude; D003210:Concept Formation; D003657:Decision Making; D005260:Female; D006801:Humans; D007206:Individuality; D008297:Male; D008960:Models, Psychological; D011057:Politics; D011930:Reaction Time; D013240:Stereotyping