Education for Management and Technology in the 1970's: The universities and business must foster entrepreneurship and its interaction with technology.
In summary, then, let me restate my conviction that the most critical needs of management in the next decade will be met by the identification and cultivation of the innovative, creative, adaptable individual who sets as his goal the translation of technology for society's needs. He will require a command of the growing body of managerial knowledge. He will need a continual refreshment of that knowledge through contact with the university as he seeks to deal with a world in change. If his firm is to encourage and use his creative capacity, it will be careful about his entry into the organization and his movement up the ladder, stressing only the values that count, that are pivotal, and taking care not to drive him into rebellion or conformity. The firm will be inventive about ways to give him opportunities to test his ideas. It will experiment with organizational forms which promote creativity. It will encourage adventure and accept risk. And in its success, it will be serving the needs of our societies in ways that will make our greatest hopes for technology a full and human reality.
Johnson
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