title: Customers are more than consumers. Realize the value of marketing to EMTs.
authors.forename: Joseph
authors.initials: J
authors.lastname: Edgerton
mesh_terms: D003258:Consumer Behavior; D004634:Emergency Medical Technicians; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011369:Professional-Patient Relations; D014481:United States