title: Restricted campaign. Recruiting, retaining without traditional advertising methods. Louisiana group uses press releases, direct mailings, speeches to promote its message.
abstract: Try getting the word out without the benefit of paid advertising. That's one of the strings tied to a government-funded campaign in New Orleans to bring nurses back into the area as it recovers from Katrina.
mesh_terms: D000329:Advertising / Q000379:methods*; D003695:Delivery of Health Care; D006282:Health Personnel; D008145:Louisiana; D019982:Organizational Case Studies; D009937:Organizational Objectives; D010558:Personnel Loyalty; D010560:Personnel Selection; D000078329:Workforce