title: Image campaign. Recruitment: show why your hospital is the place to work.
abstract: Recruiting is not just about what an institution can offer, but what it conveys about itself. This approach is used by Freeman Health System in Joplin, MO, and MeritCare Health System in Fargo, ND.
mesh_terms: D040541:Marketing / Q000379:methods*; D010560:Personnel Selection / Q000379:methods*; D010564:Personnel, Hospital / Q000600:supply & distribution*; D014481:United States