title: The role of coaching in the business of dentistry.
abstract: Coaching is a subject dentistry appears to have let slip by, yet as this article outlines, it has so much to offer in many different aspects of dentistry, but particularly in fulfilling the Standards for dental professionals determined by the General Dental Council (GDC). Evidence suggests that coaching has produced tremendous benefits to business, and dentistry is a business.
authors.affiliation: Westbury Park Dental Practice, Westbury Park, Newcastle-under-Lyme, Staffs, UK. thomas.dickerson@which.net
authors.forename: T C
authors.initials: TC
authors.lastname: Dickerson
mesh_terms: D006801:Humans; D008611:Mentors; D011215:Practice Management, Dental / Q000592:standards*