Web-focused campaign. Revitalized Web site helps ease advertising costs.
After a successful branding campaign, Saint Thomas Health Services in Nashville has launched a recruiting campaign that emphasizes a new careers Web site. Smaller newspaper ads now lead folks to the Web. Information there includes testimonials.
D000329:Advertising / Q000191:economics*; D006801:Humans; D020407:Internet; D007586:Job Application; D019982:Organizational Case Studies; D010560:Personnel Selection; D013714:Tennessee; D014584:User-Computer Interface