Restricted campaign. Recruiting, retaining without traditional advertising methods. Louisiana group uses press releases, direct mailings, speeches to promote its message.
Try getting the word out without the benefit of paid advertising. That's one of the strings tied to a government-funded campaign in New Orleans to bring nurses back into the area as it recovers from Katrina.
D000329:Advertising / Q000379:methods*; D003695:Delivery of Health Care; D006282:Health Personnel; D008145:Louisiana; D019982:Organizational Case Studies; D009937:Organizational Objectives; D010558:Personnel Loyalty; D010560:Personnel Selection; D000078329:Workforce