Introductory campaign.
When University of Maryland Medical Center was about to open its new orthopaedic acute-care unit, it used the news to recruit folks to join the staff.
D000046:Academic Medical Centers; D015142:Baltimore; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D009985:Orthopedics