title: Are you 'nuts'? Lessons from Southwest Airlines.
authors.affiliation: University of Arkansas for Medical Sciences, College of Nursing, Little Rock, AR, USA.
authors.forename: Donna J
authors.initials: DJ
authors.lastname: Middaugh
mesh_terms: D001359:Aviation; D003405:Creativity; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration; D009729:Nursing / Q000592:standards*; D017060:Patient Satisfaction; D014925:Wit and Humor as Topic