title: A reverse Stroop effect without translation or reading difficulty.
abstract: It is well known that irrelevant color words affect the time needed to identify the color they are displayed in (the Stroop effect). One major view is that a reverse Stroop effect (RSE)--in which the irrelevant color affects the time needed to identify the word--does not occur unless a translation is needed between domain-specific memory codes. In the present article, we report an experiment in which the reverse Stroop effect was investigated by having subjects identify a colored word at fixation by pointing to a location on the screen containing that word. Although the response was untranslated, an RSE was observed. An account is provided in which the strength of association between a stimulus and a specific response plays a central role.
authors.affiliation: Helen Wills Neuroscience Institute, University of California, Berkeley, California 94720, USA. cblais@berkeley.edu
authors.forename: Churs
authors.initials: C
authors.lastname: Blais
authors.forename: Derek
authors.initials: D
authors.lastname: Besner
mesh_terms: D001245:Association Learning; D001288:Attention; D006801:Humans; D007802:Language; D008960:Models, Psychological; D009864:Ontario; D011930:Reaction Time; D011932:Reading; D012984:Software