Cosmetic surgery in Australia: a risky business?
Cosmetic surgery is increasing in popularity in Australia and New Zealand, as it is across other Western countries. However, there is no systematic mechanism for gathering data about cosmetic surgery, nor about the outcomes of that surgery. This column argues that the business of cosmetic surgery in Australia has questionable marketing standards, is conducted with little scrutiny or accountability and offers patients imperfect knowledge about cosmetic procedures. It also argues that while medical practitioners debate among themselves over who should carry out cosmetic procedures, little attention has been paid to questionable advertising in the industry and even less to highlighting the real risks of undergoing cosmetic surgery. While consumers are led to believe that cosmetic surgery is accessible, affordable and safe, they are sheltered from the reality of invasive and risky surgery and from the ability to clearly discern that all cosmetic procedures carry risk. While doctors continue to undertake advertising and engage in a territorial war, they fail to address the really important issues in cosmetic surgery. These are: providing real evidence about what happens in the industry, developing stringent regulations under which the industry should operate and ensuring that all patients considering cosmetic surgery are fully informed as to the risks of that surgery.
Parker
Rhian
R
Department of Health Science, Monash University.
D001315:Australia; D033161:Government Regulation; D006801:Humans; D016365:Liability, Legal; D008318:Malpractice / Q000331:legislation & jurisprudence / Q000706:statistics & numerical data; D040541:Marketing / Q000331:legislation & jurisprudence / Q000592:standards*; D017063:Outcome Assessment, Health Care; D010353:Patient Education as Topic; D012306:Risk; D013044:Specialty Boards; D013518:Surgery, Plastic / Q000009:adverse effects / Q000191:economics / Q000331:legislation & jurisprudence / Q000592:standards