title: Supports for and barriers to healthy living for Native Hawaiian young adults enrolled in community colleges.
abstract: BACKGROUND
  Physical inactivity and lower levels of education are associated with increased risk for obesity and chronic disease. Compared with other racial/ethnic groups in Hawai'i, Native Hawaiians have a higher prevalence of chronic disease, including diabetes, cancer, and cardiovascular disease. In 2000, 72.5% of Native Hawaiians were overweight, 54.4% met national recommendations for physical activity, and about 10% enrolled in college.
  
  
  METHODS
  We conducted four focus groups involving 32 Native Hawaiian young adults enrolled in community (i.e., 2-year) colleges to explore perceived supports for and barriers to living a healthy lifestyle. Questions were based on social marketing concepts and proven physical activity strategies. We adhered to cultural protocol and engaged 10 key informants to help develop the study. Results of the study were presented to these key informants.
  
  
  RESULTS
  Native Hawaiian young adults perceive themselves as invincible and cited demanding lifestyle and laziness as barriers to increasing their levels of physical activity. Young adults did not define health in terms of individual strength, endurance, and appearance. Rather, they defined it in terms of being purposefully engaged in life's responsibilities, which include working, going to school, and caring for family. Native Hawaiian young adults expressed preferences for group-oriented and college-course-based opportunities to learn more about healthy living and to be encouraged to become more physically active.
  
  
  CONCLUSIONS
  Our research provides insights into the barriers to and supports for increasing physical activity levels among Native Hawaiian young adults and confirms the importance of talking to targeted end-users before designing interventions.
authors: University of Hawaii, Windward Community College, HI 96744, USA. boydj@hawaii.edu
authors: Jamie K
authors: JK
authors: Boyd
authors: Kathryn L
authors: KL
authors: Braun
mesh_terms: D000328:Adult; D001294:Attitude to Health / Q000208:ethnology*; D002908:Chronic Disease / Q000208:ethnology / Q000517:prevention & control*; D015444:Exercise / Q000523:psychology; D005260:Female; D017144:Focus Groups; D006254:Hawaii; D006293:Health Promotion; D006801:Humans; D008297:Male; D044468:Native Hawaiian or Pacific Islander / Q000523:psychology; D016730:Program Development; D040241:Social Marketing; D013333:Student Health Services