Work of heart. In employer-directed marketing, finding the right niche brings hospitals bottom-line profitability.
Ross
Henry
H
Aegis, Nashville, Tenn., USA. hross@aegisgroup.com
D003159:Community-Institutional Relations; D006264:Health Benefit Plans, Employee; D006293:Health Promotion / Q000458:organization & administration*; D006739:Hospital Administration / Q000191:economics*; D006801:Humans; D007449:Investments / Q000191:economics; D008389:Marketing of Health Services / Q000379:methods*; D009786:Occupational Health Services / Q000458:organization & administration*; D011357:Product Line Management; D018570:Risk Assessment; D014481:United States