Making connections. UNC Health Care discovers that branding and service-line marketing are not mutually exclusive.
Dunlop
Dan
D
Jennings, Chapel Hill, N.C., USA. ddunlop@jenningsco.com
Herman
Suzanne
S
D000046:Academic Medical Centers / Q000458:organization & administration* / Q000592:standards; D000329:Advertising; D002391:Catchment Area, Health; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009657:North Carolina; D011357:Product Line Management; D011369:Professional-Patient Relations; D015397:Program Evaluation; D014495:Universities