title: Engaging medical staff in marketing. Develop win-win relationships through promotional strategies.
authors.forename: Maren B
authors.initials: MB
authors.lastname: Goldberg
mesh_terms: D003299:Cooperative Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008503:Medical Staff; D009042:Motivation; D014481:United States