title: Viral marketing and events: a masterful combination.
authors.affiliation: Kintera, USA.
authors.forename: David
authors.initials: D
authors.lastname: Lawson
mesh_terms: D000846:Anniversaries and Special Events; D002648:Child; D003159:Community-Institutional Relations / Q000191:economics*; D034742:Electronic Mail; D005582:Foundations / Q000191:economics*; D005653:Fund Raising / Q000379:methods*; D006776:Hospitals, Pediatric / Q000191:economics*; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D012944:Social Support; D014861:Washington