title: A preliminary note: campus subgroup membership and football game day attire.
abstract: Differences were found in college women's attire at football games by organizational identification, perceived organizational prestige, game day attendance, and fashion opinion leadership. Factors of clothing choice were Fashion Consciousness, Desire for Comfort, Desire for Uniqueness, and Expression of School Spirit.
authors.affiliation: Wm. Bolthouse Farms, Inc., Fort Worth, Texas, USA.
authors.forename: Melanie
authors.initials: M
authors.lastname: Crosby
authors.forename: Soyoung
authors.initials: S
authors.lastname: Kim
authors.forename: Jan M
authors.initials: JM
authors.lastname: Hathcote
mesh_terms: D002755:Choice Behavior; D003020:Clothing / Q000523:psychology / Q000706:statistics & numerical data*; D003163:Competitive Behavior; D005260:Female; D005538:Football; D006801:Humans; D007857:Leadership; D009938:Organizations / Q000706:statistics & numerical data*; D012919:Social Behavior; D012923:Social Class; D012933:Social Identification; D013334:Students / Q000523:psychology*; D014495:Universities