title: Penetrating new constituent groups: integrating high-tech and high-touch approaches.
authors.affiliation: Bentz Whaley Flessner, USA.
authors.forename: Joshua M
authors.initials: JM
authors.lastname: Birkholz
authors.forename: Christopher M
authors.initials: CM
authors.lastname: Cannon
mesh_terms: D002170:Canada; D003159:Community-Institutional Relations; D003628:Database Management Systems; D005653:Fund Raising / Q000379:methods / Q000458:organization & administration*; D006752:Hospital Planning / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D009862:Online Systems; D019982:Organizational Case Studies; D011641:Public Relations; D018511:Systems Integration; D014481:United States