The effectiveness of gain-framed messages for encouraging disease prevention behavior: is all hope lost?
This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.
Latimer
Amy E
AE
Queen's University, School of Kinesiology and Health Studies, Kingston, Ontario, Canada. amy.latimer@queensu.ca
Salovey
Peter
P
Rothman
Alexander J
AJ
D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009042:Motivation; D010349:Patient Compliance / Q000523:psychology; D010565:Persuasive Communication; D011322:Primary Prevention / Q000379:methods*; D040241:Social Marketing