title: Transparency: it's about the customers.
authors.forename: Maureen O
authors.initials: MO
authors.lastname: Larkin
mesh_terms: D003258:Consumer Behavior; D030881:Disclosure; D006761:Hospitals / Q000592:standards*; D006801:Humans; D020407:Internet; D011787:Quality of Health Care; D014481:United States