title: Direct to consumer advertisement: The world of the market place.
authors.forename: Jonathan V
authors.initials: JV
authors.lastname: Howell
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D000911:Antibodies, Monoclonal / Q000627:therapeutic use; D061067:Antibodies, Monoclonal, Humanized; D000970:Antineoplastic Agents / Q000627:therapeutic use; D001943:Breast Neoplasms / Q000188:drug therapy; D004345:Drug Industry / Q000331:legislation & jurisprudence*; D005260:Female; D006801:Humans; D040541:Marketing / Q000331:legislation & jurisprudence*; D010353:Patient Education as Topic; D000068878:Trastuzumab
chemical_list: D000911:Antibodies, Monoclonal; D061067:Antibodies, Monoclonal, Humanized; D000970:Antineoplastic Agents; D000068878:Trastuzumab