title: Connecting with health care institution CEOs.
authors.forename: William C
authors.initials: WC
authors.lastname: McGinly
mesh_terms: D019985:Benchmarking; D016542:Chief Executive Officers, Hospital; D003159:Community-Institutional Relations / Q000191:economics*; D005653:Fund Raising; D006788:Hospitals, Voluntary / Q000191:economics* / Q000458:organization & administration; D006801:Humans; D007373:Interinstitutional Relations; D007857:Leadership; D008389:Marketing of Health Services; D015279:Organizational Culture; D009937:Organizational Objectives