title: Employer-directed marketing: a measurable approach to profitability.
authors.affiliation: Aegis, Brentwood, Tenn, USA. hross@aegisgroup.com
authors.forename: Henry
authors.initials: H
authors.lastname: Ross
mesh_terms: D005069:Evaluation Studies as Topic; D005377:Financial Management, Hospital; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D014481:United States