title: Can branding curb burnout? One of the best ways to improve nursing's image as a whole is to combine current recruitment and retention strategies that "market" nursing.
abstract: The marketing technique of branding may be a valuable tool to help managers and administrators recruit and retain nurses amidst the shortage.
authors.affiliation: Community Hospital of Lancaster, Pa., USA.
authors.forename: B J
authors.initials: BJ
authors.lastname: Greenawalt
mesh_terms: D002055:Burnout, Professional / Q000517:prevention & control*; D004649:Employee Incentive Plans; D006801:Humans; D007588:Job Satisfaction; D040541:Marketing; D009726:Nurses / Q000523:psychology*; D010559:Personnel Management; D010560:Personnel Selection