title: Why is tracking ROI more challenging in healthcare?
authors.forename: David
authors.initials: D
authors.lastname: Marlowe
mesh_terms: D017598:Efficiency, Organizational / Q000191:economics*; D005069:Evaluation Studies as Topic; D006268:Health Facilities / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics*; D009937:Organizational Objectives; D014481:United States