title: Hospital CRM: unexplored frontier of revenue growth?
abstract: Customer relationship management (CRM) has a less-than-stellar reputation, in large part because efforts to implement it have been piecemeal and not well funded. The technologies now exist to make CRM much more effective than it has been in the past. Many hospitals today are demonstrating a substantial ROI from implementing a comprehensive CRM program.
authors.affiliation: Connextions Inc., Orlando, Fla., USA. tyoung@connextions.com
authors.forename: Thomas
authors.initials: T
authors.lastname: Young
mesh_terms: D003258:Consumer Behavior; D004469:Economics, Hospital; D005377:Financial Management, Hospital / Q000458:organization & administration*; D014481:United States