In a sea of competition, putting the patient first.
Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the "Always First" campaign.
McLaughlin
Kandace
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D002140:California; D004465:Economic Competition; D015285:Hospital-Patient Relations; D016519:Hospitals, Religious; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D018802:Patient-Centered Care