title: Documenting life: a new campaign style is ready for its close-up in healthcare.
abstract: Documentary-style filming is a cost-effective way to develop an advertising campaign. This unique style of filming includes documenting the day-to-day life of a healthcare facility and then using the footage for multiple campaign elements. With no script to work with, the footage and responses are real and the outcome is rewarding.
authors.forename: Kandace
authors.initials: K
authors.lastname: McLaughlin
mesh_terms: D003237:Connecticut; D004059:Diffusion of Innovation; D006268:Health Facilities; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D011641:Public Relations; D013690:Television; D014481:United States; D014741:Video Recording