title: In a sea of competition, putting the patient first.
abstract: Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the "Always First" campaign.
authors.forename: Kandace
authors.initials: K
authors.lastname: McLaughlin
mesh_terms: D002140:California; D004465:Economic Competition; D015285:Hospital-Patient Relations; D016519:Hospitals, Religious; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D018802:Patient-Centered Care