title: An optimal viewing position effect in the Stroop task when only one letter is the color carrier.
abstract: Coloring only a single letter in the Stroop task can result in a reduction or elimination of Stroop interference. The present experiments were designed to test whether this modulation of Stroop interference occurs at all letter positions. Specifically, we investigated whether Stroop interference was reduced when the colored letter occupied the optimal viewing position (OVP). The experiments show that Stroop interference is not reduced at the OVP (Experiment 1) and that Stroop interference at the OVP is significantly greater than at other letter positions (Experiments 1 and 2). This finding has important theoretical and methodological consequences for studies of automatic processing in visual word recognition.
authors.affiliation: Laboratory of Experimental Psychology, University of Sussex, UK. parrisben@googlemail.com
authors.forename: Ben A
authors.initials: BA
authors.lastname: Parris
authors.forename: Dinkar
authors.initials: D
authors.lastname: Sharma
authors.forename: Brendan
authors.initials: B
authors.lastname: Weekes
mesh_terms: D000293:Adolescent; D000328:Adult; D001288:Attention; D003118:Color Perception; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D011581:Psychological Tests; D014796:Visual Perception; D014825:Vocabulary