title: A colorful, charismatic, community-oriented campaign.
abstract: You might think that the draw of blue skies, palm trees, and warm climates would be enough to lure workers to NCH Healthcare Systems, centered in Naples, FL. With a unique benefits plan, NCH launched a unique campaign to organize the many elements that make working for the facility like a day at the beach.
authors.forename: Kandace
authors.initials: K
authors.lastname: McLaughlin
mesh_terms: D003159:Community-Institutional Relations; D019033:Delivery of Health Care, Integrated; D005431:Florida; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D019982:Organizational Case Studies; D010558:Personnel Loyalty; D010560:Personnel Selection / Q000379:methods*; D012456:Salaries and Fringe Benefits; D000078329:Workforce