title: Do we dare use the 'S' word?
authors.affiliation: Barlow/McCarthy, USA. kbarlow@barlowmccarthy.com
authors.forename: Kriss
authors.initials: K
authors.lastname: Barlow
mesh_terms: D003132:Commerce; D006801:Humans; D010565:Persuasive Communication; D010820:Physicians / Q000523:psychology*; D014481:United States