title: From hub to MOB: a strategy to extend your hospital's reach.
abstract: When used effectively for strategic purposes, a successful MOB will: Align physicians with the hospital. Increase ancillary utilization, improving the hospital's bottom line Support physician recruitment. Allow the hospital to reallocate capital for operational needs. Improve the hospital's image. Expand the hospital's geographical market share. Enhance physicians' revenue.
authors.affiliation: Irgens Health Care Facilities Group, Milwaukee, USA. darnold@irgensllc.com
authors.forename: David C
authors.initials: DC
authors.lastname: Arnold
mesh_terms: D002391:Catchment Area, Health; D004465:Economic Competition / Q000458:organization & administration*; D006761:Hospitals; D008494:Medical Office Buildings; D014481:United States