title: Innovative healthcare systems on their way to the market: how to cope with commercialization barriers.
abstract: Healthcare markets and healthcare systems worldwide will be undergoing tremendous changes in the upcoming 5-10 years. We will experience a paradigm shift in the personal awareness and responsibility of disease prevention and health management. Skyrocketing costs, an ageing population and a variety of technical innovations that enhance the quality of life of patients with chronic diseases or suffering from geriatric ailments will open up new horizons for a variety of partly textile based preventative, therapeutic & diagnostic systems, devices & technologies. Mainly these innovations are geared to optimize the patients comfort and concedes more freedom of mobility. However all partners in the healthcare value distribution chain need to cooperate in vue of the patients empowerment to bring innovations quicker to the market and find viable and cost efficient solutions.
authors.affiliation: IHOFMANN, Communication. PR. Marketing.
authors.forename: Isa
authors.initials: I
authors.lastname: Hofmann
mesh_terms: D003132:Commerce / Q000639:trends*; D003695:Delivery of Health Care / Q000639:trends*; D016520:Entrepreneurship / Q000639:trends; D007391:International Cooperation; D008389:Marketing of Health Services / Q000639:trends*