How to perform a feasibility study and market analysis to determine if an ancillary service makes sense.
A feasibility study, as the name implies, is a study of the viability of a business venture. The study is an analysis of the market potential of the new products or services to be offered and investigates the primary issues related to the new business. This article discusses the elements that are essential for a valid feasibility study.
Brockman
Ken
K
Summit Orthopedics, Ltd, 1860 Wooddale Drive, Suite 100, Woodbury, MN 55125, USA. kbrockman@summitortho.com
D032982:Contracts; D005240:Feasibility Studies; D006801:Humans; D008279:Magnetic Resonance Imaging; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D020380:Needs Assessment; D009985:Orthopedics / Q000191:economics / Q000458:organization & administration*; D011216:Practice Management, Medical; D012017:Referral and Consultation