Can you shrinkwrap a cow? Protections available for the intellectual property of the animal breeding industry.
There are currently four main intellectual property protection statutory schemes available: copyright, trade secret, trademark and patent. Each of these protects a different aspect of intellectual property, which leaves gaps of protection when an innovation does not fit squarely within the boundaries of the statutes. Contracts allow the industry to tailor the protection desired. One very common approach is to license the product via contract. Licences allow intellectual property owners to retain ownership and give permission to others to use the product. Although there are several types of licences, the most common is the field of use licence, which limits the licensee's use of the product. This often leads to price discrimination where various levels of restriction are offered at corresponding prices. The more rights retained by the owner, the more restricted the buyer is and the lower the purchase price allowing customers to choose the level of restriction they are willing to accept. Therefore, the different uses and needs of various customers can be accounted for and reflected in the price. The animal breeding industry is currently struggling to protect their innovations falling into these statutory gaps. The protection for animal breeding industry innovations is most likely through contract law rather than traditional intellectual property law. By taking advantage of the unique nature of contracts, industry will be able to tailor protection and pricing to best suit the variety of customers and uses for the products sold.
Ogden
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Murphy Desmond S.C., Madison, WI 53703, USA. eogden@murphydesmond.com
Weigel
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D000822:Animal Husbandry / Q000331:legislation & jurisprudence*; D000818:Animals; D001947:Breeding / Q000331:legislation & jurisprudence*; D002417:Cattle; D003309:Copyright; D018973:Intellectual Property; D008004:Licensure; D010330:Patents as Topic