Skin care for men and its marketing.
Male patients may be the forgotten consumer when it comes to cosmetics. There are many procedures that are marketed to men and can be successful, including laser hair removal, liposuction, Botox and fillers. With appropriate marketing efforts, the introduction and integration of a male-oriented cosmetic product branch within a practice can be effectively established. Methods of marketing include in-house efforts as well as media placements that allow male and female ads to be essentially co-promoted and potentially solitary ads aimed toward cosmetic sales. Various product types and problem-related cosmetic information is given in this article.
Schlessinger
Joel
J
Advanced Skin Research Center, Omaha, Nebraska 68144, USA. skindoc@lovelyskin.com
D000329:Advertising; D003358:Cosmetics / Q000494:pharmacology*; D004954:Esthetics; D005544:Forecasting; D006801:Humans; D008297:Male; D040541:Marketing / Q000592:standards / Q000639:trends*; D012737:Sex Factors; D017592:Skin Care / Q000379:methods* / Q000639:trends; D014481:United States
D003358:Cosmetics