Drink specials and the intoxication levels of patrons exiting college bars.
OBJECTIVE
To determine whether drink specials independently increase patrons' risk of achieving a high level of intoxication upon exiting drinking establishments.


METHODS
In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters.


RESULTS
A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC >or= 80 mg/dl.


CONCLUSIONS
These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.
Thombs
Dennis L
DL
Department of Health Education and Behavior, University of Florida, Gainesville, FL 32611-8210, USA. dthombs@hhp.ufl.edu
Dodd
Virginia
V
Pokorny
Steven B
SB
Omli
Morrow R
MR
O'Mara
Ryan
R
Webb
Monica C
MC
Lacaci
Diana M
DM
Werch
Chad
C
D000328:Adult; D000428:Alcohol Drinking / Q000453:epidemiology*; D001944:Breath Tests; D005260:Female; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D011041:Poisoning / Q000175:diagnosis*; D012147:Restaurants; D014495:Universities