Associations between tobacco marketing and use among urban youth in India.
OBJECTIVE
To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.


METHODS
Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.


RESULTS
Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.


CONCLUSIONS
This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
Arora
Monika
M
Health Related Information Dissemination Amongst Youth, New Delhi, India. monika@hriday-shan.org
Reddy
K Srinath
KS
Stigler
Melissa H
MH
Perry
Cheryl L
CL
D000293:Adolescent; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D006801:Humans; D007194:India; D008297:Male; D040541:Marketing; D011584:Psychology; D018570:Risk Assessment; D012907:Smoking; D019460:Tobacco Industry; D014505:Urban Population