Consumer awareness and attitudes related to new potential reduced-exposure tobacco products.
OBJECTIVE
To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products.


METHODS
A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005.


RESULTS
Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends.


CONCLUSIONS
These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.
Parascandola
Mark
M
Tobacco Control Research Branch, National Cancer Institute, 6130 Executive Blvd, Room 4039, Bethesda, MD 20892-7337, USA. paramark@mail.nih.gov
Hurd
Ami L
AL
Augustson
Erik
E
D000328:Adult; D001364:Awareness; D003258:Consumer Behavior; D003625:Data Collection; D005260:Female; D040261:Harm Reduction; D006801:Humans; D008297:Male; D040541:Marketing; D008875:Middle Aged; D012907:Smoking / Q000009:adverse effects*; D019460:Tobacco Industry; D014481:United States