title: Associations between tobacco marketing and use among urban youth in India.
abstract: OBJECTIVE
  To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.
  
  
  METHODS
  Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.
  
  
  RESULTS
  Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.
  
  
  CONCLUSIONS
  This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
authors: Health Related Information Dissemination Amongst Youth, New Delhi, India. monika@hriday-shan.org
authors: Monika
authors: M
authors: Arora
authors: K Srinath
authors: KS
authors: Reddy
authors: Melissa H
authors: MH
authors: Stigler
authors: Cheryl L
authors: CL
authors: Perry
mesh_terms: D000293:Adolescent; D002648:Child; D003430:Cross-Sectional Studies; D005260:Female; D006801:Humans; D007194:India; D008297:Male; D040541:Marketing; D011584:Psychology; D018570:Risk Assessment; D012907:Smoking; D019460:Tobacco Industry; D014505:Urban Population