How to know and choose online games: differences between current and potential players.
This study investigated how different adolescent players acquire game information and the criteria they use in choosing online games and found that (1) current players generally use comprehensive information sources more than potential players do; (2) current players rely on free trials and smooth display of motion graphics as choice criteria more than potential players do; (3) potential players rely on the look of advertisements more than current players do; (4) both current and potential players most likely use word-of-mouth and gaming programs on TV as information sources; and (5) endorser attractiveness is ranked the least important among six choice criteria by both current and potential players.
Teng
Ching-I
CI
Chang Gung University, Kwei-Shan Tao-Yuan, Taiwan. chingit@mail.cgu.edu.tw
Lo
Shao-Kang
SK
Wang
Pe-Cheng
PC
D000293:Adolescent; D000329:Advertising; D002648:Child; D002755:Choice Behavior; D003196:Computer Graphics; D005260:Female; D006801:Humans; D033182:Intention; D020407:Internet; D008297:Male; D010988:Play and Playthings; D018910:Video Games