title: How 'wowed' are your patients?
abstract: Consumer loyalty--not satisfaction--is what hospitals really ought to measure, some experts insist. And that requires quite a different set of questions.
authors.forename: Charlotte
authors.initials: C
authors.lastname: Huff
mesh_terms: D006302:Health Services Research / Q000379:methods*; D015285:Hospital-Patient Relations; D006801:Humans; D009723:Nurse-Patient Relations; D017060:Patient Satisfaction; D011785:Quality Assurance, Health Care; D011795:Surveys and Questionnaires