title: Personal effects. Can emotive marketing through relationships influence rational doctors' prescriptions?
authors.affiliation: University of Mumbai, India. srivastava@vsnl.net
authors.forename: R K
authors.initials: RK
authors.lastname: Srivastava
mesh_terms: D004345:Drug Industry; D011307:Drug Prescriptions; D004644:Emotions; D006801:Humans; D040541:Marketing / Q000379:methods*; D010820:Physicians; D014481:United States