title: Big rewards. Marketing has a powerful influence on clinical operations.
authors.affiliation: Mayfield Clinic, Cincinnati, USA. trosenberger@mayfieldclinic.com
authors.forename: Thomas
authors.initials: T
authors.lastname: Rosenberger
authors.forename: Mimi
authors.initials: M
authors.lastname: Smith
mesh_terms: D003695:Delivery of Health Care / Q000458:organization & administration*; D004465:Economic Competition; D008389:Marketing of Health Services; D011787:Quality of Health Care; D012201:Reward; D014481:United States