title: Synergy through integration. Call center and Web strategies are a combination resulting in marketing efficiencies.
authors.affiliation: Greystone.Net Inc., Atlanta, USA. jeudes@greystone.net
authors.forename: John
authors.initials: J
authors.lastname: Eudes
authors.forename: Kathy
authors.initials: K
authors.lastname: Divis
mesh_terms: D017598:Efficiency, Organizational; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000458:organization & administration*; D018511:Systems Integration; D013685:Telecommunications; D014481:United States