Personal effects. Can emotive marketing through relationships influence rational doctors' prescriptions?
Srivastava
R K
RK
University of Mumbai, India. srivastava@vsnl.net
D004345:Drug Industry; D011307:Drug Prescriptions; D004644:Emotions; D006801:Humans; D040541:Marketing / Q000379:methods*; D010820:Physicians; D014481:United States