Big rewards. Marketing has a powerful influence on clinical operations.
Rosenberger
Thomas
T
Mayfield Clinic, Cincinnati, USA. trosenberger@mayfieldclinic.com
Smith
Mimi
M
D003695:Delivery of Health Care / Q000458:organization & administration*; D004465:Economic Competition; D008389:Marketing of Health Services; D011787:Quality of Health Care; D012201:Reward; D014481:United States