title: Found in translation. In multicultural marketing, make sure you speak your customer's language.
authors.affiliation: viaLanguage, Portland, Ore., USA.
authors.forename: Chanin
authors.initials: C
authors.lastname: Ballance
mesh_terms: D003469:Culture; D006801:Humans; D007802:Language; D008389:Marketing of Health Services / Q000379:methods*; D014175:Translating; D014481:United States