Use of pirated compact discs on four college campuses: a perspective from theory of planned behavior.
The Theory of Planned Behavior was chosen as the framework, assuming that college students are rational decision makers seeking to maximize economic gains in purchasing compact discs. A questionnaire was given to 450 students from four college campuses in the Kaohsiung area of Taiwan. Analyses showed that the more positively rated the Behavioral Intention toward purchasing pirated music compact discs, the more likely the college students were to purchase them. Conversely, when Subjective Norms and Perceived Behavioral Control were higher, college students were less likely to make a purchase. Therefore, buying pirated compact discs was consistent with the premises for Attitude, Subjective Norms, and Behavioral Control.
Chiang
LiChun
L
Department of Political Science, National Cheng Kung University, No. 1 Ta-Hsuch Road, Tainan 701, Taiwan, ROC. lcchiang@mail.ncku.edu.tw
Huang
Ching-Yuan
CY
D000328:Adult; D016250:Compact Disks / Q000331:legislation & jurisprudence* / Q000706:statistics & numerical data*; D005260:Female; D006801:Humans; D008297:Male; D010934:Planning Techniques; D011582:Psychological Theory; D012919:Social Behavior; D013334:Students / Q000706:statistics & numerical data*; D014481:United States / Q000453:epidemiology; D014495:Universities / Q000706:statistics & numerical data*