title: Attention to detail helps Clarian measure ROI.
abstract: Clarian Health takes a risk and embarks on a branding strategy. Taking a multi-integrated approach, with The Heavy Weights in Indianapolis, Clarian started managing its marketing by tracking return on investment (ROI) and making the most of a CRM database. In a groundbreaking approach, it found that it was actually able to turn its marketing effort into a money-maker, leading higher-ups to see its outreach efforts as necessity.
mesh_terms: D017598:Efficiency, Organizational; D006786:Hospitals, Urban; D007196:Indiana; D007449:Investments / Q000191:economics*; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D019982:Organizational Case Studies; D015397:Program Evaluation / Q000191:economics*