Do advertisements in clinical software influence prescribing?
Pharmaceutical companies must believe there are benefits from advertising, but just what these benefits are, and how they are measured, is not clear.
Mansfield
Peter R
PR
Discipline of General Practice, University of Adelaide, Adelaide, SA, Australia. peter.mansfield@adelaide.edu.au
D000329:Advertising; D001315:Australia; D004345:Drug Industry; D011307:Drug Prescriptions / Q000706:statistics & numerical data*; D006801:Humans; D010821:Physicians, Family; D010818:Practice Patterns, Physicians' / Q000706:statistics & numerical data*; D012984:Software; D011795:Surveys and Questionnaires