title: An Argentinean icon as a useful tool to sell BAT's cigarettes.
authors.affiliation: Hospital de Clinicas, University of Buenos Aires, Ruy Díaz de Guzman 87, Buenos Aires, 1267, Argentina. sandrabraun@ciudad.com.ar
authors.forename: S
authors.initials: S
authors.lastname: Braun
authors.forename: R M
authors.initials: RM
authors.lastname: Mejía
authors.forename: R
authors.initials: R
authors.lastname: Jaganath
mesh_terms: D000293:Adolescent; D000328:Adult; D001118:Argentina; D004616:Emblems and Insignia; D006127:Group Structure; D006801:Humans; D008297:Male; D040541:Marketing / Q000331:legislation & jurisprudence / Q000379:methods*; D011356:Product Labeling; D012907:Smoking / Q000208:ethnology* / Q000523:psychology; D013561:Symbolism