title: Do advertisements in clinical software influence prescribing?
abstract: Pharmaceutical companies must believe there are benefits from advertising, but just what these benefits are, and how they are measured, is not clear.
authors.affiliation: Discipline of General Practice, University of Adelaide, Adelaide, SA, Australia. peter.mansfield@adelaide.edu.au
authors.forename: Peter R
authors.initials: PR
authors.lastname: Mansfield
mesh_terms: D000329:Advertising; D001315:Australia; D004345:Drug Industry; D011307:Drug Prescriptions / Q000706:statistics & numerical data*; D006801:Humans; D010821:Physicians, Family; D010818:Practice Patterns, Physicians' / Q000706:statistics & numerical data*; D012984:Software; D011795:Surveys and Questionnaires