title: Marketing novel therapies.
abstract: This article discusses how to help veterinarians to (1) understand how consumers think and why they buy or do not buy something and (2) enhance their selling and marketing skills. Specific supplements and nutraceuticals are recommended, and suggestions for marketing them provided. The article emphasizes the importance of the role that veterinarians have in providing advice on the use and efficacy of supplements in their clinics when based on actual experience.
authors.affiliation: Veterinary Medical Clinic, 4241 Henderson Boulevard, Tampa, FL, USA. egarcia.tampa@verizon.net
authors.forename: Eddie
authors.initials: E
authors.lastname: Garcia
mesh_terms: D000824:Animal Nutritional Physiological Phenomena / Q000502:physiology*; D000818:Animals; D019587:Dietary Supplements; D058870:Food, Organic; D006801:Humans; D040541:Marketing / Q000379:methods*; D014730:Veterinary Medicine