An assessment of the relationship between condom labels and HIV-related beliefs and intentions.
The aim of this article is to examine the impact of the FDA's proposed condom package labeling on HIV-related beliefs about condom effectiveness, on intentions to recommend condoms for friends to use, and intentions to use condoms. Using a nationally representative survey we randomized 1,194 adults ages 18-65 years into one of three condom label conditions: the current label on condom packaging; a label with the proposed FDA language; and a label with CDC language on condom effectiveness. In short, there are no significant differences between the proposed FDA label and the current label on HIV-related beliefs and intentions. In contrast, from an HIV prevention perspective, the CDC condom language appears to offer a better alternative to the current condom label for unmarried populations.
Bleakley
Amy
A
Annenberg Public Policy Center, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA. ableakley@asc.upenn.edu
Fishbein
Martin
M
Holtgrave
David
D
D000293:Adolescent; D000328:Adult; D000368:Aged; D017280:Condoms / Q000706:statistics & numerical data*; D003430:Cross-Sectional Studies; D003469:Culture; D005260:Female; D015658:HIV Infections / Q000517:prevention & control* / Q000635:transmission*; D006801:Humans; D033182:Intention; D008297:Male; D008875:Middle Aged; D011356:Product Labeling; D011795:Surveys and Questionnaires