title: The birth of a confounded idea: The joys and pitfalls of self-experimentation.
abstract: According to Roberts, self-experimentation is a viable tool for idea generation in the behavioral sciences. Here we discuss some limitations of this assertion, as well as particular design and data-analytic shortcomings of his experiments.
authors.affiliation: School of Psychology, University of Vienna, A-1010 Vienna, Austria martin.voracek@univie.ac.at http://mailbox.univie.ac.at/martin.voracek/
authors.forename: Martin
authors.initials: M
authors.lastname: Voracek
authors.forename: Maryanne L
authors.initials: ML
authors.lastname: Fisher