title: Self-experimentation as science.
abstract: Examination of the target article for its relevance to the analysis of private behavior leads to three concerns: the absence of a new methodology for studying private behavior, the undisclosed possibility of interactions, and insufficient attention to the social context of idea generation. Regardless of these concerns, a larger issue remains: Can a science of n = 1 be credible?
authors.affiliation: Department of Psychology, Brigham Young University, Provo, UT 84602 harold_miller@byu.edu.
authors.forename: Harold L
authors.initials: HL
authors.lastname: Miller Jr