title: Preventive medicine: giving patients the hard sell.
authors.forename: Linwood W
authors.initials: LW
authors.lastname: Watson
mesh_terms: D001291:Attitude of Health Personnel; D002908:Chronic Disease / Q000517:prevention & control*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D010817:Physician-Patient Relations; D011315:Preventive Medicine / Q000379:methods*