The cyber-aspects of virtual communities: free downloader ethics, cognition, and perceived service quality.
This study examined the downloader cognitive structures toward Web service quality and the downloader ethical attitudes across various levels of participation in a virtual community. Using four types of free downloads as the research subjects, the researcher found that the users in different participation degrees have different perception preferences. Owners of the free downloading Web sites can use the findings of this study to develop effective Web marketing strategies.
Lin
Chin-Feng
CF
Department of Leisure Management, National Pingtung Institute of Commerce, Pingtung City, Pingtung County, Taiwan. cfl@npic.edu.tw
D003071:Cognition; D004989:Ethics; D006801:Humans; D033181:Information Dissemination; D020407:Internet; D007398:Interpersonal Relations; D009146:Music; D010549:Personal Satisfaction; D014584:User-Computer Interface