title: Vegie man could be the new David (to tackle Goliath).
authors.forename: Christina
authors.initials: C
authors.lastname: Pollard
authors.forename: Colin
authors.initials: C
authors.lastname: Binns
mesh_terms: D000329:Advertising; D001315:Australia; D002648:Child; D002669:Child Welfare; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D009752:Nutritional Status; D040241:Social Marketing