title: Parents' vaccination comprehension and decisions.
abstract: We report on 30 in-depth mental models interviews with parents discussing vaccination for their children, both in general terms and in response to communications drawn from sources supporting and opposing vaccines. We found that even parents favourable to vaccination can be confused by the ongoing debate, leading them to question their choices. Many parents lack basic knowledge of how vaccines work, and do not find the standard information provided to them to be particularly helpful in explaining it. Those with the greatest need to know about vaccination seem most vulnerable to confusing information. Opportunities for education may be missed if paediatricians do not appreciate parents' specific information needs.
authors.affiliation: Carnegie Mellon University, Department of Social and Decision Sciences, Pittsburgh, PA 15213-3890, United States. downs@cmu.edu
authors.forename: Julie S
authors.initials: JS
authors.lastname: Downs
authors.forename: Wändi Bruine
authors.initials: WB
authors.lastname: de Bruin
authors.forename: Baruch
authors.initials: B
authors.lastname: Fischhoff
mesh_terms: D000328:Adult; D003142:Communication; D003657:Decision Making; D006801:Humans; D020407:Internet; D007406:Interview, Psychological; D008960:Models, Psychological; D010290:Parents / Q000523:psychology*; D018570:Risk Assessment; D014611:Vaccination / Q000009:adverse effects / Q000523:psychology* / Q000706:statistics & numerical data