title: Entrepreneurship in health education and health promotion: five cardinal rules.
abstract: The nature of health education and health promotion (HE/HP) offers a fertile ground for entrepreneurial activity. As primary prevention of chronic diseases becomes a more central component of the health and/ or medical care continuum, entrepreneurial opportunities for health educators will continue to expand. The process used to design, implement, and evaluate health promotion and disease prevention has clear articulation with entrepreneurial, marketing management, and other business processes. Thus, entrepreneurs in HE/HP must be able to utilize business process to facilitate creative, new HE/HP business ideas. The purpose of this article is to weave theory and practical application into a primer on entrepreneurial applications in HE/HP. More specifically, the authors meld their prospective experiences and expertise to provide background thoughts on entrepreneurship in HE/HP and develop a framework for establishing an entrepreneurial venture in HE/HP. Five Cardinal Rules for Entrepreneurs in HE/HP are proposed.
authors.affiliation: Division of Health Education, Texas A&M University in College Station, Texas, USA.
authors.forename: James M
authors.initials: JM
authors.lastname: Eddy
authors.forename: Michael L
authors.initials: ML
authors.lastname: Stellefson
mesh_terms: D002908:Chronic Disease / Q000517:prevention & control; D017598:Efficiency, Organizational; D016520:Entrepreneurship; D017408:Guidelines as Topic; D006266:Health Education / Q000458:organization & administration*; D006282:Health Personnel / Q000523:psychology*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D017146:Models, Organizational; D009937:Organizational Objectives; D010551:Personality; D010934:Planning Techniques; D012309:Risk-Taking