title: Assessing the scientific accuracy, readability, and cultural appropriateness of a culturally targeted smoking cessation program for American Indians.
abstract: This study assesses educational materials developed for the All Nations Breath of Life smoking cessation program (targeted for American Indians and Alaska Natives) for scientific accuracy, readability and other literacy factors, and cultural appropriateness. The authors used a scientific review panel of experts in smoking cessation representing epidemiology, medicine, and psychology; the suitability assessment of materials (SAM) and the simplified measure of gobbledygook (SMOG) reading grade level formulas; and review by Native program facilitators and pilot participants. Materials were scientifically accurate and culturally appropriate. The mean SAM score was 80% (superior rating), and the average reading grade level was 7.1 using the Fry formula (part of the SAM) and 8.4 using the SMOG formula (difference was not statistically significant). Based on this project, the SAM can be used in combination with scientific review and input from community members during formative research to assess and modify educational materials for a targeted population.
authors.affiliation: University of Kansas Medical Center in Kansas City, Kansas, USA.
authors.forename: Christine
authors.initials: C
authors.lastname: Makosky Daley
authors.forename: Paul
authors.initials: P
authors.lastname: Cowan
authors.forename: Nicole L
authors.initials: NL
authors.lastname: Nollen
authors.forename: K Allen
authors.initials: KA
authors.lastname: Greiner
authors.forename: Won S
authors.initials: WS
authors.lastname: Choi
mesh_terms: D026683:Advisory Committees; D001291:Attitude of Health Personnel; D032882:Comprehension; D003479:Curriculum; D006266:Health Education / Q000379:methods* / Q000592:standards*; D006801:Humans; D007198:Indians, North American; D004930:Inuit; D010174:Pamphlets; D010865:Pilot Projects; D016540:Smoking Cessation / Q000208:ethnology* / Q000379:methods*; D014481:United States