title: Potential donor segregation to promote blood donation.
abstract: This work is set in the field of social marketing and more specifically in the context of blood donation. Its principal objective focuses on segregating potential donors by using the inhibitors or barriers to a blood donation behaviour as criteria. Moreover, an analysis of the predisposition to donate blood, the intrinsic and extrinsic motivations for donating blood, and the incentives that may stimulate their donation conduct was conducted for each of the four identified groups. The results reveal that the four segments differ significantly in their predisposition to donate, in their motivations and in the incentives that encourage them to donate blood.
authors.affiliation: Facultad de Ciencias Económicas y Empresariales, Departamento de Economía y Dirección de Empresas, Universidad de Las Palmas de Gran Canaria, Edificio Departamental de Empresariales, Las Palmas de Gran Canaria, Spain. jmartin@dede.ulpgc.es
authors.forename: Josefa D
authors.initials: JD
authors.lastname: Martín-Santana
authors.forename: Asunción
authors.initials: A
authors.lastname: Beerli-Palacio
mesh_terms: D000293:Adolescent; D000328:Adult; D000533:Altruism; D001294:Attitude to Health; D001782:Blood Donors; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D009042:Motivation; D012945:Social Values; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires