title: Cause-related marketing: the uneasy alliance between altruism and corporate greed.
authors.forename: Mark W
authors.initials: MW
authors.lastname: Lingen
mesh_terms: D000571:American Dental Association; D000574:American Medical Association; D006801:Humans; D040541:Marketing / Q000379:methods*; D009935:Organizational Affiliation; D009939:Organizations, Nonprofit / Q000458:organization & administration*; D014481:United States