Using pretesting to ensure your messages and materials are on strategy.
Pretesting is an important demonstration of understanding consumers' wants and preferences. This evolving, data-driven process provides opportunity for ensuring time, effort, and valuable resources are not wasted. The purpose of this article is to clarify the process of pretesting, why one should pretest, common mistakes, and pretesting on a shoestring budget.
Brown
Kelli McCormack
KM
University of Florida in Gainesville, Florida, USA.
Lindenberger
James H
JH
Bryant
Carol A
CA
D003142:Communication; D003256:Community Participation; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010353:Patient Education as Topic / Q000379:methods; D016387:Women's Health