Bust size and hitchhiking: a field study.
To test the effect of a woman's bust size on the rate of help offered, 1200 male and female French motorists were tested in a hitchhiking situation. A 20-yr.-old female confederate wore a bra which permitted variation in the size of cup to vary her breast size. She stood by the side of a road frequented by hitchhikers and held out her thumb to catch a ride. Increasing the bra-size of the female-hitchhiker was significantly associated with an increase in number of male drivers, but not female drivers, who stopped to offer a ride.
Guéguen
Nicolas
N
Université de Bretagne Sud, UFR LSHS, 4 rue Jean Zay, BP 92116, 56321 Lorient, France. nicolas.gueguen@univ-ubs.fr
D000328:Adult; D001334:Automobile Driving / Q000523:psychology* / Q000706:statistics & numerical data; D001940:Breast / Q000033:anatomy & histology*; D003020:Clothing / Q000706:statistics & numerical data; D004954:Esthetics; D005260:Female; D006379:Helping Behavior; D006801:Humans; D008297:Male; D017678:Sex Distribution; D012737:Sex Factors; D014195:Travel / Q000523:psychology*