title: [Marketing role of corneal graft tissue donation to an eye bank and donors' socioeconomic profile].
abstract: Penetrating keratoplasty has been the leading and the most successful type of transplant in the world, however corneal deficiency is a commom problem usually presented to corneal surgeons.
  
  
  OBJECTIVE
  Impact evaluation of the number of corneal graft donations to the Sorocaba Eye Bank after the implementation of a corneal graft procurement system; to draw the socioeconomic profile of corneal graft donors of the Sorocaba Eye Bank (SEB).
  
  
  METHODS
  Retrospective study on donations to SEB from its creation and after the development of media marketing. Prospective analysis of the socioeconomic profile of corneal graft donors by a questionnaire sent as letters to the families of the donors in a certain month.
  
  
  RESULTS
  SEB began its work in 1971 by spreading need of organ donation through lectures in churches, shopping malls, community meetings, radio programs, television programs, etc. In the 70s, the number of retrieved corneal grafts was 1 or 2/month. Between 1984 - 1989 a procurement coordination team was trained to act in mortuaries and by 2000 they also began to work in public hospitals. In 1984 only 260 corneal grafts were retrieved. This number has been increasing to 2,778 corneal graft donations in 2004. The questionnaire was answered by 76 of the 93 donor families, with a response rate of 81.7%. Donor age had a mean of 65.1 +/- 14.7 y/o, forty-two (55.3%) were men. Educational level of the donor families was an important factor for organ donation, once 36.8% had concluded high school and 34.2% completed university. The great majority, sixty-three (82.9%) of the corneal grafts were donated through the efforts of the procurement coordination team.
  
  
  CONCLUSIONS
  The role of the media and institutional credibility are mandatory for public commitment to organ donation. The proficiency of the procurement coordination team requires intensive training, as the results show that 82.9% donations were made thanks to their efforts.
authors.affiliation: Universidade Federal de São Paulo, São Paulo, SP, Brasil. robertafarias@bol.com.br
authors.forename: Roberta Jansen de Mello
authors.initials: RJ
authors.lastname: Farias
authors.forename: Luciene Barbosa de
authors.initials: LB
authors.lastname: Sousa
mesh_terms: D000368:Aged; D001938:Brazil; D005125:Eye Banks / Q000706:statistics & numerical data*; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D012189:Retrospective Studies; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D009927:Tissue and Organ Procurement / Q000706:statistics & numerical data*