Targeting or tailoring?
Schmid
Kristina L
KL
Department of Psychology, Yale University, USA.
Rivers
Susan E
SE
Latimer
Amy E
AE
Salovey
Peter
P
D002755:Choice Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D010565:Persuasive Communication; D014481:United States