title: Targeting or tailoring?
authors.affiliation: Department of Psychology, Yale University, USA.
authors.forename: Kristina L
authors.initials: KL
authors.lastname: Schmid
authors.forename: Susan E
authors.initials: SE
authors.lastname: Rivers
authors.forename: Amy E
authors.initials: AE
authors.lastname: Latimer
authors.forename: Peter
authors.initials: P
authors.lastname: Salovey
mesh_terms: D002755:Choice Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D010565:Persuasive Communication; D014481:United States