title: Reducing stigma and discrimination: Candidate interventions.
abstract: This paper proposes that stigma in relation to people with mental illness can be understood as a combination of problems of knowledge (ignorance), attitudes (prejudice) and behaviour (discrimination). From a literature review, a series of candidate interventions are identified which may be effective in reducing stigmatisation and discrimination at the following levels: individuals with mental illness and their family members; the workplace; and local, national and international. The strongest evidence for effective interventions at present is for (i) direct social contact with people with mental illness at the individual level, and (ii) social marketing at the population level.
authors.affiliation: Health Service and Population Research Department, Institute of Psychiatry, King's College London, De Crespigny Park, UK. Graham.Thornicroft@iop.kcl.ac.uk
authors.forename: Graham
authors.initials: G
authors.lastname: Thornicroft
authors.forename: Elaine
authors.initials: E
authors.lastname: Brohan
authors.forename: Aliya
authors.initials: A
authors.lastname: Kassam
authors.forename: Elanor
authors.initials: E
authors.lastname: Lewis-Holmes