The riches of e-prescribing. Insurers will say, do pretty much anything to get physicians to prescribe medications electronically. Ever wonder why?
Insurers are leading the charge for e-prescribing, a technology that promises to save them big bucks. But they don't always agree on the best way to ensure adoption. WellPoint is sticking with a sponsorship-based model. "Unless you have the health plans pushing this, it will take a mandate from Congress or decades for e-prescribing to be adopted widely," says WellPoint's Charles Kennedy, left.
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D003363:Cost Control; D004059:Diffusion of Innovation; D011307:Drug Prescriptions; D007348:Insurance, Health / Q000191:economics*; D020407:Internet / Q000706:statistics & numerical data*