title: Promoting the effective translation of the framework convention on tobacco control: a case study of challenges and opportunities for strategic communications in Mexico.
abstract: The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns. A focus on a smoke-free policy illustrates barriers to policy compliance, including how similar issues have been overcome among Latino populations in California. Overall, this article aims to lay the foundation for comparative research from policy uptake to impact so that the scientific evidence base on tobacco control policies includes examination of how context moderates this process.
authors.affiliation: University of South Carolina, SC, USA.
authors.forename: James F
authors.initials: JF
authors.lastname: Thrasher
authors.forename: Luz Myriam
authors.initials: LM
authors.lastname: Reynales-Shigematsu
authors.forename: Lourdes
authors.initials: L
authors.lastname: Baezconde-Garbanati
authors.forename: Victor
authors.initials: V
authors.lastname: Villalobos
authors.forename: Primavera
authors.initials: P
authors.lastname: Téllez-Girón
authors.forename: Edna
authors.initials: E
authors.lastname: Arillo-Santillán
authors.forename: Ana
authors.initials: A
authors.lastname: Dorantes-Alonso
authors.forename: Raydel
authors.initials: R
authors.lastname: Valdés-Salgado
authors.forename: Eduardo
authors.initials: E
authors.lastname: Lazcano-Ponce
mesh_terms: D003142:Communication; D004059:Diffusion of Innovation; D007722:Health Knowledge, Attitudes, Practice; D006291:Health Policy / Q000331:legislation & jurisprudence*; D006801:Humans; D008800:Mexico / Q000453:epidemiology; D012907:Smoking / Q000453:epidemiology / Q000331:legislation & jurisprudence*; D000074606:Smoking Prevention; D012959:Socioeconomic Factors; D014028:Tobacco Smoke Pollution / Q000331:legislation & jurisprudence
chemical_list: D014028:Tobacco Smoke Pollution