Jumping into the healthcare retail market: our experience.
Who among us has not heard of the retail-based clinic concept? Retail-based clinics have been springing up across the country in Target, Walmart, grocery stores, drugstores, and shopping malls. Due to multiple marketplace issues, others who have not traditionally been providers of healthcare saw an opportunity to meet the consumer's demand. Do retail and healthcare mix, and can this model be successful? MeritCare Health System in Fargo, ND made the decision to embrace and experiment with this new emerging consumerism model. This article reviews our experience in developing the first retail-based clinic in our service area and the state of North Dakota.
Pollert
Pat
P
Fast Track, MeritCare, Fargo, North Dakota, USA.
Dobberstein
Darla
D
Wiisanen
Ronald
R
D000554:Ambulatory Care Facilities; D003258:Consumer Behavior; D004059:Diffusion of Innovation; D004465:Economic Competition / Q000458:organization & administration*; D006297:Health Services Accessibility; D006801:Humans; D009658:North Dakota; D019982:Organizational Case Studies; D009936:Organizational Innovation