Your future chief of staff?
Jay Parkinson, M.D., is among the new breed of physicians focusing on Generation Y, young consumers whose assumptions about life could dramatically change health care. They're technically savvy, highly social, very independent--and they refuse to accept the status quo. Parkinson has built an officeless practice based on e-mails, cell phones and the Web. Some observers say other providers, including hospitals, should take heed.
Larkin
Howard
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