title: Making your messages 'stickier'.
authors.affiliation: LifeSpring, Inc., IN, USA. tstawar@lifespr.com
authors.forename: Terry L
authors.initials: TL
authors.lastname: Stawar
mesh_terms: D001524:Behavioral Medicine; D004059:Diffusion of Innovation; D006740:Hospital Administrators; D006801:Humans; D008605:Mental Health Services / Q000458:organization & administration; D009936:Organizational Innovation; D010565:Persuasive Communication