Understanding the child consumer.
Schor
Juliet B
JB
Dr. Schor is Professor of Sociology at Boston College and the Author of Born to Buy. She is a funding member of the Center for the New American Dream.. Electronic address: Schorj@bc.edu.
D000293:Adolescent; D000329:Advertising; D002648:Child; D003132:Commerce; D004467:Economics; D006801:Humans; D040541:Marketing; D008402:Mass Media; D000297:Psychology, Adolescent; D002666:Psychology, Child; D014481:United States