title: Finding common cause in quality: confronting the physician engagement challenge.
abstract: Although it's difficult to achieve, physicians can be engaged and supportive of quality improvement efforts, if the activity is presented and managed effectively.
authors.affiliation: PROMETHEUS Payment Inc., Philadelphia, PA, USA. agosfield@gosfield.com
authors.forename: Alice G
authors.initials: AG
authors.lastname: Gosfield
authors.forename: James L
authors.initials: JL
authors.lastname: Reinertsen
mesh_terms: D003299:Cooperative Behavior; D010820:Physicians; D011785:Quality Assurance, Health Care / Q000458:organization & administration*