Evaluation of bariatric Centers of Excellence Web sites for functionality and efficacy.
BACKGROUND
The Internet is a valuable method of information sharing and could have important applications for bariatric surgical practices. The purpose of this study was to devise criteria by which Centers of Excellence Web sites could be evaluated. By applying these criteria to the study sample, we hoped to identify specific content that could improve Web site functionality and, thereby, its efficacy.


METHODS
We developed an original survey instrument that used specific criteria of Web site content to determine its functionality. The categories of content were Marketing, Interactivity, Education, and Support. Each of these categories was further divided into 3-7 subcategories for more in-depth analysis. From the Surgical Review Committee Web site page, 66 Centers of Excellence Web sites met our inclusion criteria of private, exclusively bariatric surgery practices. We then applied the survey instrument to evaluate their functionality.


RESULTS
The survey revealed marketing and education content in all sites, and nearly all were interactive and provided patient support. However, all Web sites had deficiencies in >1 subcategory.


CONCLUSIONS
Many Centers of Excellence have a Web presence. However, the opportunity exists to increase Web site functionality and efficacy by improving content in specific areas and using up-to-date technology.
Kabakov
Julia M
JM
Department of Surgery, Sisters of Charity Hospital, Buffalo, New York, USA.
Kabakov
Eran
E
Caruana
Joseph A
JA
D000046:Academic Medical Centers; D052938:Bariatric Medicine / Q000379:methods*; D050110:Bariatric Surgery; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D012189:Retrospective Studies; D014481:United States