title: [Technology and humanization: managed challenges by the nurse in behalf of complete assistance].
abstract: This essay approaches the technology and humanization of Hospital organizations, focusing on conceptual and strategic aspects of both areas in the realm of nursing, where the strong presence of technological elements needs to be jumpstarted by giving value to human nature, both in the use of a product or in a caregiving process, placing further integrating emphases, since both elements historically faced a dichotomy and at present are unseverable and complementary, posing challenges to be dealt with by the nurse on behalf of complete assistance.
authors.affiliation: Grupo de Estudos e Pesquisa em Administração dos Serviços de Saúde e Gerenciamento de Enfermagem (GEPAG) da Universidade Federal de São Paulo (UNIFESP), São Paulo, SP.
authors.forename: Evanisa Maria
authors.initials: EM
authors.lastname: Arone
authors.forename: Isabel Cristina Kowal Olm
authors.initials: IC
authors.lastname: Cunha
mesh_terms: D006808:Humanism; D006801:Humans; D013677:Medical Laboratory Science; D009729:Nursing / Q000592:standards*