The paradox of realism and "authenticity" in entertainment-education: a study of adolescents' views about anti-drug abuse dramas.
The successful use of drama as a vehicle to influence health-related attitudes and behaviors is credited to its ability to elicit an emotional experience and identification among audience members. This study investigated the views of adolescents regarding an entertainment-education (EE) component of their school's anti-drug program - a live performance of a professionally produced anti-drug abuse drama. The analysis draws mainly on data collected from 64 focus groups, conducted in 24 schools across Israel, and open-ended responses to questionnaires administered to more than 1,700 adolescents. The adolescents were generally entertained by the anti-drug abuse drama and moved by its "authenticity," which emerged as a central construct in this study. Yet only a fraction identified with the characters and many remained unwilling to "tell" on a friend who uses drugs. Drawing on these findings, implications to EE theory and practice are discussed, particularly as they relate to the drama's perceived realism or "authenticity," and its unintended effects.
Guttman
Nurit
N
Department of Communication, Faculty of Social Sciences, Tel Aviv University, Tel Aviv, Israel. guttman@post.tau.ac.il
Gesser-Edelsburg
Anat
A
Israelashvili
Moshe
M
D000293:Adolescent; D004324:Drama; D005239:Fear; D017144:Focus Groups; D006266:Health Education / Q000379:methods*; D006801:Humans; D007557:Israel; D020377:Self Efficacy; D019966:Substance-Related Disorders / Q000517:prevention & control*