title: Is personalized medicine finally arriving?
abstract: It's no gold rush, but dozens of players are emerging in personalized medicine, with biotechs, big and small, leading the way. Some big pharma companies and even payers remain skeptical, but economics aside, the real winners will be patients.
authors.forename: Malorye
authors.initials: M
authors.lastname: Allison
mesh_terms: D001709:Biotechnology / Q000458:organization & administration*; D016503:Drug Delivery Systems / Q000639:trends*; D015195:Drug Design; D004345:Drug Industry / Q000639:trends*; D010597:Pharmacogenetics / Q000458:organization & administration*; D014481:United States