Comparing college students' value-, outcome-, and impression-relevant involvement in health-related issues.
The purpose of this study was to examine the role of receiver involvement in the context of health communication. Students (N = 277) completed Cho and Boster's (2005) measures of value-, outcome-, and impression-relevant involvement across 6 health behaviors, including cigarette smoking, organ and tissue donation, sunscreen use, alcohol use, sexually transmitted disease testing, and nutrition. Confirmatory factor analyses across all 6 health topics provided evidence of the 3-factor structure conceptualized by Johnson and Eagly (1989) and measured by Cho and Boster (2005). When health behaviors were regressed onto value-, outcome-, and impression-relevant involvement, outcome- and value-involvement, generally speaking, emerged as significant predictors. Results and implications of considering health campaign audience members' levels of involvement are discussed in the domain of preventive medicine.
Marshall
Heather M
HM
Department of Communication, Rochester Institute of Technology, USA. hmmarshall@vcu.edu
Reinhart
Amber M
AM
Feeley
Thomas H
TH
Tutzauer
Frank
F
Anker
Ashley
A
D000328:Adult; D003710:Demography; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008297:Male; D008960:Models, Psychological; D010358:Patient Participation / Q000523:psychology*; D015203:Reproducibility of Results; D013334:Students / Q000523:psychology*; D014495:Universities