title: Evaluation of harmful algal bloom outreach activities.
abstract: With an apparent increase of harmful algal blooms (HABs) worldwide, healthcare providers, public health personnel and coastal managers are struggling to provide scientifically-based appropriately-targeted HAB outreach and education. Since 1998, the Florida Poison Information Center-Miami, with its 24 hour/365 day/year free Aquatic Toxins Hotline (1-888-232-8635) available in several languages, has received over 25,000 HAB-related calls. As part of HAB surveillance, all possible cases of HAB-related illness among callers are reported to the Florida Health Department. This pilot study evaluated an automated call processing menu system that allows callers to access bilingual HAB information, and to speak directly with a trained Poison Information Specialist. The majority (68%) of callers reported satisfaction with the information, and many provided specific suggestions for improvement. This pilot study, the first known evaluation of use and satisfaction with HAB educational outreach materials, demonstrated that the automated system provided useful HAB-related information for the majority of callers, and decreased the routine informational call workload for the Poison Information Specialists, allowing them to focus on callers needing immediate assistance and their healthcare providers. These results will lead to improvement of this valuable HAB outreach, education and surveillance tool. Formal evaluation is recommended for future HAB outreach and educational materials.
authors.affiliation: NSF NIEHS Oceans and Human Health Center, Rosenstiel School of Marine and Atmospheric Sciences, University of Miami, Miami, FL 33136 USA. lfleming@med.miami.edu
authors.forename: Lora E
authors.initials: LE
authors.lastname: Fleming
authors.forename: Eva
authors.initials: E
authors.lastname: Jerez
authors.forename: Wendy Blair
authors.initials: WB
authors.lastname: Stephan
authors.forename: Amy
authors.initials: A
authors.lastname: Cassedy
authors.forename: Judy A
authors.initials: JA
authors.lastname: Bean
authors.forename: Andrew
authors.initials: A
authors.lastname: Reich
authors.forename: Barbara
authors.initials: B
authors.lastname: Kirkpatrick
authors.forename: Lorraine
authors.initials: L
authors.lastname: Backer
authors.forename: Kate
authors.initials: K
authors.lastname: Nierenberg
authors.forename: Sharon
authors.initials: S
authors.lastname: Watkins
authors.forename: Julie
authors.initials: J
authors.lastname: Hollenbeck
authors.forename: Richard
authors.initials: R
authors.lastname: Weisman