title: Persuading visual attention through geometry.
abstract: Artists, illustrators, photographers, and cinematographers have long used the principles of contrast and composition to guide visual attention. In this paper we introduce geometry modification as a tool to persuasively direct visual attention. We build upon recent advances in mesh saliency to develop techniques to alter geometry to elicit greater visual attention. Eye-tracking-based user studies show that our approach successfully guides user attention in a statistically significant manner. Our approach operates directly on geometry, and therefore, produces view-independent results that can be used with existing view-dependent techniques of visual persuasion.
authors.affiliation: Department of Computer Science and UMIACS, University of Maryland, College Park, MD 20742, USA. ymkim@cs.umd.edu
authors.forename: Youngmin
authors.initials: Y
authors.lastname: Kim
authors.forename: Amitabh
authors.initials: A
authors.lastname: Varshney
mesh_terms: D001288:Attention / Q000502:physiology*; D001364:Awareness / Q000502:physiology*; D003196:Computer Graphics; D003463:Cues; D006801:Humans; D010775:Photic Stimulation / Q000379:methods*; D014584:User-Computer Interface; D014796:Visual Perception / Q000502:physiology*