Revisiting a theory of negotiation: the utility of Markiewicz (2005) proposed six principles.
People invited to participate in an evaluation process will inevitably come from a variety of personal backgrounds and hold different views based on their own lived experience. However, evaluators are in a privileged position because they have access to information from a wide range of sources and can play an important role in helping stakeholders to hear and appreciate one another's opinions and ideas. Indeed, in some cases a difference in perspective can be utilised by an evaluator to engage key stakeholders in fruitful discussion that can add value to the evaluation outcome. In other instances the evaluator finds that the task of facilitating positive interaction between multiple stakeholders is just 'an uphill battle' and so conflict, rather than consensus, occurs as the evaluation findings emerge and are debated. As noted by Owen [(2006) PROGRAM EVALUATION: Forms and approaches (3rd ed.). St. Leonards, NSW: Allen & Unwin] and other eminent evaluators before him [Fetterman, D. M. (1996). Empowerment evaluation: An introduction to theory and practice. In D. M. Fetterman, S. J. Kaftarian, & A. Wandersman (Eds.), Empowerment evaluation: Knowledge and tools for self-assessment and accountability (pp. 3-46). Thousand Oaks, CA: Sage Publications; Patton, M. Q. (1997). Utilization-focused evaluation (3rd ed.). Thousand Oaks, CA: Sage Publications; Stake, R. A. (1983). Stakeholder influence in the evaluation of cities-in-schools. New Directions for Program Evaluation, 17, 15-30], conflict in an evaluation process is not unexpected. The challenge is for evaluators to facilitate dialogue between people who hold strongly opposing views, with the aim of helping them to achieve a common understanding of the best way forward. However, this does not imply that consensus will be reached [Guba, E. G., & Lincoln, Y. S. (1989). Fourth generation evaluation. Newbury Park, CA: Sage]. What is essential is that the evaluator assists the various stakeholders to recognise and accept their differences and be willing to move on. But the problem is that evaluators are not necessarily equipped with the technical or personal skills required for effective negotiation. In addition, the time and effort that are required to undertake this mediating role are often not sufficiently understood by those who commission a review. With such issues in mind Markiewicz, A. [(2005). A balancing act: Resolving multiple stakeholder interests in program evaluation. Evaluation Journal of Australasia, 4(1-2), 13-21] has proposed six principles upon which to build a case for negotiation to be integrated into the evaluation process. This paper critiques each of these principles in the context of an evaluation undertaken of a youth program. In doing so it challenges the view that stakeholder consensus is always possible if program improvement is to be achieved. This has led to some refinement and further extension of the proposed theory of negotiation that is seen to be instrumental to the role of an evaluator.
McDonald
Diane
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Centre for Program Evaluation, University of Melbourne, Victoria 3010, Australia. demc@unimelb.edu.au
D003657:Decision Making; D017408:Guidelines as Topic; D006801:Humans; D008962:Models, Theoretical; D017008:Negotiating; D011209:Power, Psychological; D015397:Program Evaluation