title: What pharmacy benefit designers need to know about perception and reality: never forget the elephant in the pharmacy.
authors.forename: Kathleen A
authors.initials: KA
authors.lastname: Fairman
mesh_terms: D003073:Cognitive Dissonance; D017850:Economics, Pharmaceutical; D006801:Humans; D043183:Irritable Bowel Syndrome / Q000628:therapy; D059408:Pain Management; D010604:Pharmacy / Q000458:organization & administration; D015990:Placebo Effect; D010919:Placebos / Q000191:economics; D011781:Quackery / Q000191:economics* / Q000331:legislation & jurisprudence; D016032:Randomized Controlled Trials as Topic
chemical_list: D010919:Placebos