Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.
OBJECTIVE
One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit.


METHODS
Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline.


RESULTS
There is a high correlation between weekly Quitline calls and TARPs.


CONCLUSIONS
Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
Cancer Prevention, Cancer Institute New South Wales, Australia. trish.cotter@cancerinstitute.org.au
Trish
T
Cotter
Donna A
DA
Perez
Anita L
AL
Dessaix
James F
JF
Bishop
D000329:Advertising; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D009517:New South Wales; D012017:Referral and Consultation; D000074606:Smoking Prevention; D040241:Social Marketing; D013689:Telephone; D013690:Television