Learning online community citizenship behavior: a socio-cognitive model.
This study postulates personal and environmental factors as key drivers of online community citizenship behavior (OCCB). OCCB reveals that the individual chooses to perform a behavior that is beneficial to others. Empirical results confirm the applicability of social cognitive theory (SCT) in online communities.
Department of Business Administration, Vanung University, Tao-Yuan, Taiwan, Republic of China.
Sheng-Wuu
SW
Joe
Chieh-Peng
CP
Lin
D003142:Communication; D003469:Culture; D003625:Data Collection; D030141:Feedback, Psychological; D006801:Humans; D020407:Internet; D020377:Self Efficacy; D012919:Social Behavior; D012925:Social Conformity; D012931:Social Environment; D012933:Social Identification; D012945:Social Values; D011795:Surveys and Questionnaires; D013624:Taiwan; D014584:User-Computer Interface; D018910:Video Games