A catastrophe model for the prospect-utility theory question.
Anomalies have played a big part in the analysis of decision making under risk. Both expected utility and prospect theories were born out of anomalies exhibited by actual decision making behavior. Since the same individual can use both expected utility and prospect approaches at different times, it seems there should be a means of uniting the two. This paper turns to nonlinear dynamical systems (NDS), specifically a catastrophe model, to help suggest an 'out of the box' line of solution toward integration. We use a cusp model to create a value surface whose control dimensions are involvement and gains versus losses. By including 'involvement' as a variable the importance of the individual's psychological state is included, and it provides a rationale for how decision makers' changes from expected utility to prospect might occur. Additionally, it provides a possible explanation for what appears to be even more irrational decisions that individuals make when highly emotionally involved. We estimate the catastrophe model using a sample of 997 gamblers who attended a casino and compare it to the linear model using regression. Hence, we have actual data from individuals making real bets, under real conditions.
Department of Marketing, Fox School of Business, Temple University, 1810 N. 13th Street, Philadelphia, PA, 19122, USA. oliva@temple.edu
Terence A
TA
Oliva
Sean R
SR
McDade