Helping others in online games: prosocial behavior in cyberspace.
This study examined the reasons players help others in the virtual space of online games. Results of an online empirical survey indicated that both altruism and reciprocity influence prosocial behavior simultaneously. Additionally, the study found that male players are more likely than female players to seek friendship of opposite sex.
Graduate Institute of Information Management, National Taipei University, Taiwan, Republic of China. wangson@mail.ntpu.edu.tw
Chih-Chien
CC
Wang
Chia-Hsin
CH
Wang
D000293:Adolescent; D000328:Adult; D000533:Altruism; D003625:Data Collection; D005260:Female; D033062:Friends / Q000523:psychology; D006379:Helping Behavior; D006801:Humans; D020407:Internet; D008297:Male; D009042:Motivation; D010555:Personality Inventory; D012737:Sex Factors; D012725:Sexual Behavior; D012919:Social Behavior; D011795:Surveys and Questionnaires; D014584:User-Computer Interface; D018910:Video Games