Learning the determinants of satisfaction and usage intention of instant messaging.
This study proposes a model for evaluating usage intention toward interactive information technology. The test results reveal that usage intention is influenced directly by satisfaction, perceived ease of use, perceived personalization, and perceived social interaction, while being also influenced indirectly by perceived reliability, perceived instantaneity, perceived ease of use, perceived social image, and perceived social interaction via the mediation of satisfaction.
Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Taiwan, Republic of China. cplin@yuntech.edu.tw
Chieh-Peng
CP
Lin
Hsiu-Nien
HN
Huang
Sheng-Wuu
SW
Joe
Hwa-Chun
HC
Ma
D000328:Adult; D001292:Attitude to Computers; D003142:Communication; D003625:Data Collection; D005260:Female; D006801:Humans; D007221:Industry; D033182:Intention; D020407:Internet; D007398:Interpersonal Relations; D008297:Male; D010549:Personal Satisfaction; D015203:Reproducibility of Results; D012984:Software; D013624:Taiwan