Franchise. Quantum leap.
The Royal Marsden's chemotherapy unit in Kingston will not only treat its own patients who live locally, but also accept referrals from local GPs. The move is part of a trend by well-known hospitals to open franchises, led by the Moorfields Eye Hospital which has 11 satellite units, including one in Dubai. Franchising by specialist hospitals can increase services, raise income and expand their brand. It also allows specialist staff to work in a range of settings.
Helen
H
Mooney
D002173:Cancer Care Facilities / Q000458:organization & administration*; D002755:Choice Behavior; D003153:Community Health Services; D004465:Economic Competition; D006781:Hospitals, Satellite; D017146:Models, Organizational; D013222:State Medicine; D006113:United Kingdom