Balancing act: The Salvation Army in the United States.
The Salvation Army in the United States addresses its mission of serving suffering humanity in Christ's name through a structure that is classically hierarchical while emphasizing local control and autonomy. Programming, community alliances, staffing, and fundraising are local rather than national functions. An example is discussed--the National Branding Promise--where the national office has taken a lead. This has been in response to rapid changes in the media, especially electronic communication. The Salvation Army views its components as its customers and works continuously to adjust the balance between national and local operations.
Temme
Melissa
M
The Salvation Army, United States. melissa_temme@usn.salvationarmy.org
D002608:Charities / Q000191:economics / Q000458:organization & administration; D003146:Communications Media; D003256:Community Participation; D003159:Community-Institutional Relations; D005653:Fund Raising; D006801:Humans; D009937:Organizational Objectives; D016134:Organizational Policy; D009939:Organizations, Nonprofit / Q000191:economics / Q000458:organization & administration; D010561:Personnel Staffing and Scheduling; D016730:Program Development; D012067:Religion; D014481:United States