title: The Unconscious Mind.
abstract: The unconscious mind is still viewed by many psychological scientists as the shadow of a "real" conscious mind, though there now exists substantial evidence that the unconscious is not identifiably less flexible, complex, controlling, deliberative, or action-oriented than is its counterpart. This "conscious-centric" bias is due in part to the operational definition within cognitive psychology that equates unconscious with subliminal. We review the evidence challenging this restricted view of the unconscious emerging from contemporary social cognition research, which has traditionally defined the unconscious in terms of its unintentional nature; this research has demonstrated the existence of several independent unconscious behavioral guidance systems: perceptual, evaluative, and motivational. From this perspective, it is concluded that in both phylogeny and ontogeny, actions of an unconscious mind precede the arrival of a conscious mind-that action precedes reflection.
authors.affiliation: Yale University john.bargh@yale.edu.
authors.forename: John A
authors.initials: JA
authors.lastname: Bargh
authors.affiliation: Yale University.
authors.forename: Ezequiel
authors.initials: E
authors.lastname: Morsella