title: Just be the dentist!
abstract: The motivation for writing this article is, after 26 years of lecturing around the country and interacting with thousands of dentists a year, I have seen the frustration that dentists have with certain aspects of their practice, specifically in the areas of overhead control, marketing, trying to get new patients, and financial arrangements. I hope that I will give every practicing dentist something to think about and help redefine your priorities as to how to run your practice.
authors.affiliation: dryowza@mail.com
authors.forename: Louis
authors.initials: L
authors.lastname: Malcmacher
mesh_terms: D003752:Dental Health Services; D003815:Dentists; D006801:Humans; D007754:Laboratories, Dental; D008389:Marketing of Health Services; D020416:Outsourced Services / Q000458:organization & administration; D010350:Patient Credit and Collection; D011215:Practice Management, Dental / Q000458:organization & administration*; D012017:Referral and Consultation