title: Clinically tested toothpaste and other fairy tales - a critical approach to reading pharmaceutical advertisements and professional papers.
authors.affiliation: University Psychiatric Hospital Ljubljana, Studenec 48, 1260 Ljubljana, Slovenia. rok.tavcar@psih-klinika.si
authors.forename: Rok
authors.initials: R
authors.lastname: Tavcar
authors.forename: Mojca Zvezdana
authors.initials: MZ
authors.lastname: Dernovsek
mesh_terms: D000329:Advertising; D015982:Bias; D002986:Clinical Trials as Topic / Q000706:statistics & numerical data; D004345:Drug Industry; D006801:Humans; D014100:Toothpastes
chemical_list: D014100:Toothpastes