The best-worst scaling approach: an alternative to Schwartz's Values Survey.
Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS; Finn & Louviere, 1992), may overcome. This alternative method, based on Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS; Schwartz, 1992). In a series of samples, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.
Lee
Julie Anne
JA
Business School, University of Western Australia, Perth, Australia. julie.lee@uwa.edu.au
Soutar
Geoffrey
G
Louviere
Jordan
J
D000293:Adolescent; D000328:Adult; D000368:Aged; D000465:Algorithms; D003627:Data Interpretation, Statistical; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D010555:Personality Inventory / Q000592:standards*; D012650:Self Disclosure; D012945:Social Values; D011795:Surveys and Questionnaires