title: The best-worst scaling approach: an alternative to Schwartz's Values Survey.
abstract: Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS; Finn & Louviere, 1992), may overcome. This alternative method, based on Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS; Schwartz, 1992). In a series of samples, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.
authors.affiliation: Business School, University of Western Australia, Perth, Australia. julie.lee@uwa.edu.au
authors.forename: Julie Anne
authors.initials: JA
authors.lastname: Lee
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Soutar
authors.forename: Jordan
authors.initials: J
authors.lastname: Louviere
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000465:Algorithms; D003627:Data Interpretation, Statistical; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D010555:Personality Inventory / Q000592:standards*; D012650:Self Disclosure; D012945:Social Values; D011795:Surveys and Questionnaires