title: Project Cerberus: tobacco industry strategy to create an alternative to the Framework Convention on Tobacco Control.
abstract: Between 1999 and 2001, British American Tobacco, Philip Morris, and Japan Tobacco International executed Project Cerberus to develop a global voluntary regulatory regime as an alternative to the Framework Convention on Tobacco Control (FCTC). They aimed to develop a global voluntary regulatory code to be overseen by an independent audit body and to focus attention on youth smoking prevention. The International Tobacco Products Marketing Standards announced in September 2001, however, did not have the independent audit body. Although the companies did not stop the FCTC, they continue to promote the International Tobacco Products Marketing Standards youth smoking prevention as an alternative to the FCTC. Public health civil society groups should help policymakers and governments understand the importance of not working with the tobacco industry.
authors.affiliation: Center for Tobacco Control Research and Education, University of California, San Francisco, San Francisco, CA 94143-1390, USA.
authors.forename: Hadii M
authors.initials: HM
authors.lastname: Mamudu
authors.forename: Ross
authors.initials: R
authors.lastname: Hammond
authors.forename: Stanton A
authors.initials: SA
authors.lastname: Glantz
mesh_terms: D000293:Adolescent; D000328:Adult; D033161:Government Regulation; D017408:Guidelines as Topic; D006801:Humans; D007373:Interinstitutional Relations; D007391:International Cooperation; D007564:Japan; D040541:Marketing / Q000191:economics / Q000331:legislation & jurisprudence / Q000592:standards*; D011057:Politics; D011634:Public Health; D011641:Public Relations; D000074606:Smoking Prevention; D012927:Social Control, Informal; D019460:Tobacco Industry / Q000191:economics / Q000331:legislation & jurisprudence / Q000592:standards*; D035502:Trust; D006113:United Kingdom; D014481:United States; D035141:Voluntary Programs; D014944:World Health Organization