title: 'Escentric' molecules.
abstract: Can a fragrance be revolutionary? In this commentary, the creation of two unusual, extravagant fine fragrances, 'escentric01' and 'molecule01', is described. In response to the fantasy components found in release notes of many recent perfume launches, both center around a single real fragrance raw material, the transparent woody aroma chemical 'Iso E Super' (1+2). The perfume 'escentric01' contains 65% of it, accompanied by Trisamber (3), red pepper, lime oil, incense and musks, while 'molecule01' consists exclusively of 'Iso E Super' (1+2). The elegant woody note lives here its own eccentric life--the revolution starts.
authors.forename: Geza
authors.initials: G
authors.lastname: Schön
mesh_terms: D002617:Chemical Industry / Q000379:methods; D015394:Molecular Structure; D009812:Odorants / Q000032:analysis*; D010476:Perfume / Q000138:chemical synthesis / Q000737:chemistry; D019064:Product Packaging / Q000379:methods
chemical_list: D010476:Perfume