title: The context for choice: health implications of targeted food and beverage marketing to African Americans.
abstract: Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions, 11 on retail food outlet locations, and 3 on food prices. Although the evidence base has limitations, studies indicated that African Americans are consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are Whites. The limited evidence on price disparities was inconclusive.
authors.affiliation: Department of Marketing, American University Kogod School of Business, 4400 Massachusetts Ave NW, Washington, DC 20016-8044, USA. griers@american.edu
authors.forename: Sonya A
authors.initials: SA
authors.lastname: Grier
authors.forename: Shiriki K
authors.initials: SK
authors.lastname: Kumanyika
mesh_terms: D001741:Black or African American; D004041:Dietary Fats / Q000600:supply & distribution; D005247:Feeding Behavior / Q000208:ethnology*; D019649:Food Industry / Q000191:economics / Q000379:methods*; D054624:Health Status Disparities; D006801:Humans; D040541:Marketing / Q000191:economics / Q000379:methods*; D009765:Obesity / Q000191:economics / Q000208:ethnology / Q000209:etiology; D012111:Residence Characteristics; D014481:United States; D044465:White People
chemical_list: D004041:Dietary Fats