title: [Is one picture worth a thousand words? Risk communication in primary care: advantages and shortcomings of different methods].
abstract: Communication about risk, e.g. cardiovascular risk, is a central task of physicians in their daily practice. In this paper we summarize the different methods of risk communication published in the literature. The different methods and their particular advantages and shortcomings are described and some recommendations are formulated. The most significant of them are: verbal qualifiers like, your risk for a cardiovascular event is moderate, is imprecise and difficult to interpret. Information about risk in numerical form is more comprehensible when delivered in natural frequencies compared to percentages, pictorial representations contribute to a better understanding. Probably not one single mode of representation is the most effective way to convey information about risk, but a combination of methods.
authors.affiliation: Institut für Hausarztmedizin, Universitätsspital Zürich. sneuner@bluewin.ch
authors.forename: S
authors.initials: S
authors.lastname: Neuner-Jehle
authors.forename: O
authors.initials: O
authors.lastname: Wegwarth
authors.forename: J
authors.initials: J
authors.lastname: Steurer
mesh_terms: D001296:Audiovisual Aids; D002318:Cardiovascular Diseases / Q000453:epidemiology / Q000209:etiology / Q000517:prevention & control*; D003142:Communication; D003196:Computer Graphics; D003661:Decision Support Techniques; D006801:Humans; D010353:Patient Education as Topic; D011320:Primary Health Care; D018570:Risk Assessment