Healthcare marketing in the 21st century: beyond promotion to constructing experiences to achieve high performance.
Clark
Paul Alexander
PA
Health Management Academy, Alexandria, VA, USA.
D015285:Hospital-Patient Relations; D006801:Humans; D007449:Investments; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011357:Product Line Management; D014481:United States