title: Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: a response to Fagan.
authors.affiliation: Department of Communication, Cornell University, Ithaca, NY 14853-4203, United States. jdn56@cornell.edu
authors.forename: Jeff
authors.initials: J
authors.lastname: Niederdeppe
authors.forename: Xiaodong
authors.initials: X
authors.lastname: Kuang
authors.forename: Brittney
authors.initials: B
authors.lastname: Crock
authors.forename: Ashley
authors.initials: A
authors.lastname: Skelton
mesh_terms: D019317:Evidence-Based Medicine; D006293:Health Promotion / Q000379:methods*; D054625:Healthcare Disparities; D006801:Humans; D008402:Mass Media; D016540:Smoking Cessation; D012923:Social Class