title: What if physicians don't believe your quality data?
abstract: * If you fail to address improvement opportunities, care at your facility may not be consistent with guideline recommendations. * 'Perhaps the most common pitfall' for quality professionals is to get buy in and enlist a phsyician champion. * Clinician 'story-telling' is good for getting additional buy in for QI projects.
mesh_terms: D001291:Attitude of Health Personnel; D003627:Data Interpretation, Statistical; D006801:Humans; D010565:Persuasive Communication; D010820:Physicians / Q000523:psychology*; D011785:Quality Assurance, Health Care