title: Social contagion and technology adoption: a study in healthcare professionals.
abstract: This study applies social network analysis approach to studying technology adoption behavior by healthcare professionals. The empirical study was conducted in an ambulatory, primary care clinic where users use a clinical decision support system to treat patients. Strong evidence of social contagion is found in the structural equivalence of friendship network, particularly within the segment between residents and their attending physicians. None of the direct communication networks is found to have significant impact on usage.
authors.affiliation: The University of Michigan, Ann Arbor, MI, USA.
authors.forename: Kai
authors.initials: K
authors.lastname: Zheng
authors.forename: Rema
authors.initials: R
authors.lastname: Padman
authors.forename: Michael P
authors.initials: MP
authors.lastname: Johnson
mesh_terms: D003625:Data Collection; D020000:Decision Support Systems, Clinical / Q000706:statistics & numerical data*; D004059:Diffusion of Innovation; D036262:Empirical Research; D033062:Friends; D006282:Health Personnel / Q000523:psychology; D006801:Humans; D007388:Internal Medicine; D007396:Internship and Residency; D007400:Interprofessional Relations; D012944:Social Support