title: Healthcare marketing in the 21st century: beyond promotion to constructing experiences to achieve high performance.
authors.affiliation: Health Management Academy, Alexandria, VA, USA.
authors.forename: Paul Alexander
authors.initials: PA
authors.lastname: Clark
mesh_terms: D015285:Hospital-Patient Relations; D006801:Humans; D007449:Investments; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D011357:Product Line Management; D014481:United States