title: Using lessons learned from BRCA testing and marketing: what lies ahead for whole genome scanning services.
authors: Case Western Reserve University, Department of Bioethics, 10900 Euclid Avenue, Cleveland, OH 44106, USA. michelle.mcgowan@case.edu
authors: Michelle L
authors: ML
authors: McGowan
authors: Jennifer R
authors: JR
authors: Fishman
mesh_terms: D019398:Genes, BRCA1; D024522:Genes, BRCA2; D020022:Genetic Predisposition to Disease; D005820:Genetic Testing / Q000941:ethics*; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D018570:Risk Assessment; D012307:Risk Factors; D040241:Social Marketing / Q000941:ethics*