Propagation of innovations in networked groups.
A novel paradigm was developed to study the behavior of groups of networked people searching a problem space. The authors examined how different network structures affect the propagation of information in laboratory-created groups. Participants made numerical guesses and received scores that were also made available to their neighbors in the network. The networks were compared on speed of discovery and convergence on the optimal solution. One experiment showed that individuals within a group tend to converge on similar solutions even when there is an equally valid alternative solution. Two additional studies demonstrated that the optimal network structure depends on the problem space being explored, with networks that incorporate spatially based cliques having an advantage for problems that benefit from broad exploration, and networks with greater long-range connectivity having an advantage for problems requiring less exploration. (PsycINFO Database Record (c) 2008 APA, all rights reserved).
Mason
Winter A
WA
Yahoo Research, New York, NY 10018, USA. winteram@yahoo-inc.com
Jones
Andy
A
Goldstone
Robert L
RL
D003142:Communication; D003198:Computer Simulation; D004059:Diffusion of Innovation; D005246:Feedback; D006126:Group Processes; D006127:Group Structure; D006801:Humans; D007257:Information Theory; D011340:Problem Solving; D012925:Social Conformity; D012933:Social Identification; D012944:Social Support