title: Variations in meanings of the personal core value "health".
abstract: OBJECTIVE
  Preventive health behavior patterns and practices are influenced by many factors. Knowledge about a person's core values may improve the ability to predict decisions related to behaviors such as healthy eating.
  
  
  METHODS
  In this cross-case comparison study, we illuminate the meanings ascribed to the core value "health" in relationship to fruit and vegetable intake for colorectal cancer survivors and for persons with no cancer history.
  
  
  RESULTS
  We found that both survivors and non-survivors gave three accounts of how the value "health" influenced having a healthy diet. These were: (1) good health was necessary to fulfill/attain other values; (2) health was a manifestation of God's will; and (3) good health was not possible unless one values responsibility.
  
  
  CONCLUSIONS
  Understanding a person's core values provides insight about how values may act as motivators for behavior change.
  
  
  CONCLUSIONS
  Practitioners using motivational interviewing techniques should include a values clarification exercise to improve their assessment of how values influence behaviors.
authors.affiliation: University of North Carolina, Chapel Hill, NC 27599, USA. allicock@email.unc.edu
authors.forename: Marlyn
authors.initials: M
authors.lastname: Allicock
authors.forename: Margarete
authors.initials: M
authors.lastname: Sandelowski
authors.forename: Brenda
authors.initials: B
authors.lastname: DeVellis
authors.forename: Marci
authors.initials: M
authors.lastname: Campbell