title: Expanding your gay and lesbian patient base: what savvy medical practices know.
abstract: Many medical practices are looking at options to reach out to the gay, lesbian, bisexual, and transgender community as a means of expanding business and improving quality of care. This article sets out steps that any practice can take to market to this community and improve its cultural competence.
authors.affiliation: Human Rights Campaign Foundation Family Project, USA. ellen.kahn@hrc.org
authors.forename: Ellen
authors.initials: E
authors.lastname: Kahn
authors.forename: Tom
authors.initials: T
authors.lastname: Sullivan