Expanding your gay and lesbian patient base: what savvy medical practices know.
Many medical practices are looking at options to reach out to the gay, lesbian, bisexual, and transgender community as a means of expanding business and improving quality of care. This article sets out steps that any practice can take to market to this community and improve its cultural competence.
Kahn
Ellen
E
Human Rights Campaign Foundation Family Project, USA. ellen.kahn@hrc.org
Sullivan
Tom
T