title: THE PROBLEM OF PERSONAL MEDICAL ADVERTISEMENT.
abstract: It seems to be difficult or impossible for some persons to distinguish the difference between imparting useful information concerning health matters to the public, and advertising their own particular abilities. In the practice of medicine, which from its very essence must forever be impregnated with humanitarianism, self-exploitation can find no justification if one has due regard for the imperfections of medical science and for the ability of others. There is no man, no group of men, so possessed of medical knowledge that they should be blinded to a realization of their own insufficiency.