title: Marketing. The Dawn of the fan.
abstract: The government and NHS are using websites such as YouTube and Facebook to communicate with the public. Trusts believe such websites help them keep in touch with younger people better than other methods. They are open to abuse with unofficial groups appearing in the name of NHS organisations.
authors.forename: Stuart
authors.initials: S
authors.lastname: Shepherd
mesh_terms: D003142:Communication; D003159:Community-Institutional Relations; D006779:Hospitals, Public; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D013222:State Medicine; D006113:United Kingdom