title: Marketing trends versus fads in ophthalmology.
authors.affiliation: Progressive Surgical Solutions, 462 Greystone Drive, Centerville, Ohio 45458, USA. echaroo@progressivesurgicalsolutions.com
authors.forename: Elethia
authors.initials: E
authors.lastname: Charoo
mesh_terms: D000367:Age Factors; D003659:Decision Making, Organizational; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D020380:Needs Assessment / Q000458:organization & administration*; D009885:Ophthalmology / Q000639:trends*; D010342:Patient Acceptance of Health Care / Q000523:psychology / Q000706:statistics & numerical data; D011216:Practice Management, Medical / Q000458:organization & administration*