title: Predicting self-protections of online privacy.
abstract: An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research.
authors.affiliation: Department of Media and Communication, City University of Hong Kong, Kowloon, Hong Kong. mike.yao@cityu.edu.hk
authors.forename: Mike Z
authors.initials: MZ
authors.lastname: Yao
authors.forename: Daniel G
authors.initials: DG
authors.lastname: Linz
mesh_terms: D000223:Adaptation, Psychological; D000293:Adolescent; D000328:Adult; D001292:Attitude to Computers; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D008960:Models, Psychological; D018907:Privacy / Q000523:psychology*; D020377:Self Efficacy; D055815:Young Adult