title: What should I keep in mind when naming and marketing a practice?
authors.affiliation: American Dental Association Council on Ethics, Bylaws and Judicial Affairs, Chicago, Ill. 60611, USA.
authors.forename: R B
authors.initials: RB
authors.lastname: Wentworth
mesh_terms: D000329:Advertising / Q000941:ethics; D003752:Dental Health Services / Q000941:ethics; D003815:Dentists / Q000941:ethics*; D004990:Ethics, Dental; D005792:General Practice, Dental / Q000941:ethics; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D010318:Partnership Practice, Dental / Q000941:ethics; D011215:Practice Management, Dental / Q000941:ethics; D020443:Practice Valuation and Purchase / Q000941:ethics