title: Market forces.
authors.affiliation: Chartered Institute of Marketing.
authors.forename: David
authors.initials: D
authors.lastname: Throp
mesh_terms: D004739:England; D006801:Humans; D008389:Marketing of Health Services; D020380:Needs Assessment; D009936:Organizational Innovation; D017060:Patient Satisfaction; D011641:Public Relations; D013222:State Medicine / Q000191:economics / Q000458:organization & administration*; D006113:United Kingdom