Predicting self-protections of online privacy.
An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research.
Yao
Mike Z
MZ
Department of Media and Communication, City University of Hong Kong, Kowloon, Hong Kong. mike.yao@cityu.edu.hk
Linz
Daniel G
DG
D000223:Adaptation, Psychological; D000293:Adolescent; D000328:Adult; D001292:Attitude to Computers; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D008960:Models, Psychological; D018907:Privacy / Q000523:psychology*; D020377:Self Efficacy; D055815:Young Adult