title: Horizon's stormy skies. Latest bid for conversion sure to meet opposition.
authors.forename: Gregg
authors.initials: G
authors.lastname: Blesch
mesh_terms: D000329:Advertising; D054598:Blue Cross Blue Shield Insurance Plans / Q000331:legislation & jurisprudence / Q000458:organization & administration*; D009515:New Jersey; D009936:Organizational Innovation; D017149:Private Sector