Gender and online privacy among teens: risk perception, privacy concerns, and protection behaviors.
Survey data from 395 high school students revealed that girls perceive more privacy risks and have a higher level of privacy concerns than boys. Regarding privacy protection behaviors, boys tended to read unsolicited e-mail and register for Web sites while directly sending complaints in response to unsolicited e-mail. This study found girls to provide inaccurate information as their privacy concerns increased. Boys, however, refrained from registering to Web sites as their concerns increased.
Youn
Seounmi
S
Department of Marketing Communication, Emerson College, Boston, Massachusetts 02116-4624, USA. seounmi_han_youn@emerson.edu
Hall
Kimberly
K
D000293:Adolescent; D001290:Attitude; D030881:Disclosure; D005260:Female; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D008297:Male; D018907:Privacy; D012307:Risk Factors; D012309:Risk-Taking; D012919:Social Behavior; D012938:Social Perception