title: Understanding the physician's "product" in today's marketplace: improving patient-centered care.
authors.forename: Jacqueline R
authors.initials: JR
authors.lastname: Dzau
authors.forename: Paul P
authors.initials: PP
authors.lastname: Lee
authors.forename: Leon B
authors.initials: LB
authors.lastname: Ellwein
mesh_terms: D003695:Delivery of Health Care / Q000458:organization & administration*; D006282:Health Personnel / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D018802:Patient-Centered Care / Q000458:organization & administration*; D014481:United States