title: Health Marketing Quarterly special issue: media strategy in health marketing.
authors.forename: Mohan Jyoti
authors.initials: MJ
authors.lastname: Dutta
mesh_terms: D003142:Communication; D015438:Health Behavior; D006266:Health Education / Q000379:methods / Q000458:organization & administration; D006293:Health Promotion / Q000379:methods / Q000458:organization & administration; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration*; D008402:Mass Media; D012106:Research