title: AOA symposium. Direct-to-consumer marketing in orthopaedic surgery: boon or boondoggle?
authors.affiliation: Advanced Operative Technology Group, Cleveland Clinic, 9500 Euclid Avenue, Desk A-41, Cleveland, OH 44195, USA. schaffj@ccf.org
authors.forename: Jonathan L
authors.initials: JL
authors.lastname: Schaffer
authors.forename: Kevin J
authors.initials: KJ
authors.lastname: Bozic
authors.forename: Lawrence D
authors.initials: LD
authors.lastname: Dorr
authors.forename: Dane A
authors.initials: DA
authors.lastname: Miller
authors.forename: James V
authors.initials: JV
authors.lastname: Nepola
mesh_terms: D040541:Marketing / Q000379:methods; D009983:Orthopedic Equipment; D009985:Orthopedics / Q000191:economics; D014481:United States; D014486:United States Food and Drug Administration