AOA symposium. Direct-to-consumer marketing in orthopaedic surgery: boon or boondoggle?
Schaffer
Jonathan L
JL
Advanced Operative Technology Group, Cleveland Clinic, 9500 Euclid Avenue, Desk A-41, Cleveland, OH 44195, USA. schaffj@ccf.org
Bozic
Kevin J
KJ
Dorr
Lawrence D
LD
Miller
Dane A
DA
Nepola
James V
JV
D040541:Marketing / Q000379:methods; D009983:Orthopedic Equipment; D009985:Orthopedics / Q000191:economics; D014481:United States; D014486:United States Food and Drug Administration