Measuring the post-adoption customer perception of mobile banking services.
With liberalization and internalization in the financial market and progress in information technology, banks face dual competitive pressures to provide service quality and administrative efficiency. That these recent developments are fueled by technology might misleadingly suggest that the adoption of mobile banking is largely based on technological criteria. The purpose of this study is to establish a better measurement model for postadoption user perception of mobile banking services. Based on 458 valid responses of mobile banking users, the results show that the instrument, consisting of 21 items and 6 factors, is a reliable, valid, and useful measurement for assessing the postadoption perception of mobile banking.
Yu
Tai-Kuei
TK
Department of International Business, Southern Taiwan University, Tainan County, Taiwan, Republic of China. yutk@mail.stut.edu.tw
Fang
Kwoting
K
D000223:Adaptation, Psychological; D000328:Adult; D001292:Attitude to Computers; D040421:Cell Phone; D003258:Consumer Behavior; D004059:Diffusion of Innovation; D005260:Female; D005376:Financial Management / Q000379:methods*; D006801:Humans; D033181:Information Dissemination; D008297:Male; D011594:Psychometrics / Q000379:methods*