title: The Face of Wellness: aspirational vision of health, renewing health behavior change process and balanced portfolio approach to planning change strategies.
abstract: Health promotion needs to be made more practical and more memorable so that practitioners are not confused or overwhelmed by the theoretical and technical aspects of assuring the effectiveness of programming efforts. In this edition of The Art of Health Promotion the Editor-in-Chief of the American Journal of Health Promotion presents a planning strategy consisting of an aspirational model of health, a renewing behavior change process and a portfolio balancing approach to strategy planning.
authors.forename: Michael P
authors.initials: MP
authors.lastname: O'Donnell
mesh_terms: D001364:Awareness; D015438:Health Behavior; D006285:Health Planning; D006293:Health Promotion; D006801:Humans; D009042:Motivation; D040241:Social Marketing