title: Breast cancer slogan reality check: "1 in 9"--If you're 90! Misuse of "1 in 9" slogan defended by two leading organisations' directors on grounds of consistency and popularity.
authors.forename: Hazel
authors.initials: H
authors.lastname: Thornton
mesh_terms: D000367:Age Factors; D001943:Breast Neoplasms / Q000175:diagnosis* / Q000453:epidemiology*; D005260:Female; D006266:Health Education; D006801:Humans; D015994:Incidence; D007258:Informed Consent; D008403:Mass Screening; D008875:Middle Aged; D009026:Mortality; D010344:Patient Advocacy; D010358:Patient Participation; D010817:Physician-Patient Relations; D012307:Risk Factors; D035502:Trust; D006113:United Kingdom / Q000453:epidemiology