FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?
The effect of direct-to-consumer (DTC) television advertising of prescription medications is a growing concern of the United States (U.S.) Congress, state legislatures, and the Food and Drug Administration (FDA). This research study was conducted in order to examine consumers' perceived preferences of DTC television advertisement in relation to "reminder" "help-seeking," and "product-claim" FDA-approved advertisement categories. An additional objective was to examine the influence of DTC television advertising of prescription drugs on consumers' tendency to seek more information about the medication and/or the medical condition. The research indicates that DTC television drug ads appear to be insufficient for consumers to make informed decisions. Their mixed perception and acceptance of the advertisements seem to influence them to seek more information from a variety of medical sources.
Khanfar
Nile
N
College of Pharmacy, Nova Southeastern University, Palm Beach Gardens, FL 33410, USA. khanfar@nsu.nova.edu
Loudon
David
D
Sircar-Ramsewak
Feroza
F
D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods*; D000367:Age Factors; D000368:Aged; D003258:Consumer Behavior; D004345:Drug Industry / Q000458:organization & administration*; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D017010:Reminder Systems; D012737:Sex Factors; D012959:Socioeconomic Factors; D013690:Television; D014481:United States; D014486:United States Food and Drug Administration; D055815:Young Adult