Empowering bystanders to prevent campus violence against women: a preliminary evaluation of a poster campaign.
Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.
Potter
Sharyn J
SJ
University of New Hampshire, NH, USA.
Moynihan
Mary M
MM
Stapleton
Jane G
JG
Banyard
Victoria L
VL
D000328:Adult; D000329:Advertising; D000374:Aggression; D019548:Crime Victims; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006379:Helping Behavior; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D009513:New Hampshire; D010379:Peer Group; D012931:Social Environment; D013179:Spouse Abuse / Q000517:prevention & control*; D014754:Violence / Q000517:prevention & control