title: The inside marketing from within creates ambassadors for your hospital's brand.
authors.affiliation: Geisinger Health System, Danville, PA, USA. salcorn@geisinger.edu
authors.forename: Susan
authors.initials: S
authors.lastname: Alcorn
authors.forename: Marty
authors.initials: M
authors.lastname: Campanello
authors.forename: David
authors.initials: D
authors.lastname: Grossman
mesh_terms: D003691:Delaware; D006761:Hospitals; D008389:Marketing of Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies; D015279:Organizational Culture; D010414:Pennsylvania