Barack Obama or Barry Dunham? The appearance of multiracial faces is affected by the names assigned to them.
Does semantic information in the form of stereotypical names influence participants' perceptions of the appearance of multiracial faces? Asian-Australian and European-Australian participants were asked to rate the appearance of Asian-Australian faces given typically Asian names, European-Australian faces given typically European names, multiracial faces given Asian names, and multiracial faces given European names. Participants rated the multiracial faces given European names as looking significantly 'more European' than the same multiracial faces given Asian names. This study demonstrates how socially derived expectations and stereotypes can influence face perception.
Hilliar
Kirin F
KF
School of Psychology, University of New South Wales, Sydney, NSW 2052, Australia. khilliar@psy.unsw.edu.au
Kemp
Richard I
RI
D000328:Adult; D000704:Analysis of Variance; D001208:Asia; D003463:Cues; D005060:Europe; D005145:Face; D005260:Female; D006801:Humans; D008297:Male; D009275:Names; D010153:Paired-Associate Learning; D011601:Psychophysics; D021641:Recognition, Psychology; D013240:Stereotyping; D055815:Young Adult