title: A controlled trial of the effectiveness of internet continuing medical education.
abstract: BACKGROUND
  The internet has had a strong impact on how physicians access information and on the development of continuing medical education activities. Evaluation of the effectiveness of these activities has lagged behind their development.
  
  
  METHODS
  To determine the effectiveness of a group of 48 internet continuing medical education (CME) activities, case vignette surveys were administered to US physicians immediately following participation, and to a representative control group of non-participant physicians. Responses to case vignettes were analyzed based on evidence presented in the content of CME activities. An effect size for each activity was calculated using Cohen's d to determine the amount of difference between the two groups in the likelihood of making evidence-based clinical decisions, expressed as the percentage of non-overlap, between the two groups. Two formats were compared.
  
  
  RESULTS
  In a sample of 5621 US physicians, of the more than 100,000 physicians who participated in 48 internet CME activities, the average effect size was 0.75, an increased likelihood of 45% that participants were making choices in response to clinical case vignettes based on clinical evidence. This likelihood was higher in interactive case-based activities, 51% (effect size 0.89), than for text-based clinical updates, 40% (effect size 0.63). Effectiveness was also higher among primary care physicians than specialists.
  
  
  CONCLUSIONS
  Physicians who participated in selected internet CME activities were more likely to make evidence-based clinical choices than non-participants in response to clinical case vignettes. Internet CME activities show promise in offering a searchable, credible, available on-demand, high-impact source of CME for physicians.
authors.affiliation: Outcomes, Inc., 300 Riverchase Pkwy E, Birmingham, AL 35244, USA. linda.casebeer@ceoutcomes.com
authors.forename: Linda
authors.initials: L
authors.lastname: Casebeer
authors.forename: Sally
authors.initials: S
authors.lastname: Engler
authors.forename: Nancy
authors.initials: N
authors.lastname: Bennett
authors.forename: Martin
authors.initials: M
authors.lastname: Irvine
authors.forename: Destry
authors.initials: D
authors.lastname: Sulkes
authors.forename: Marc
authors.initials: M
authors.lastname: DesLauriers
authors.forename: Sijian
authors.initials: S
authors.lastname: Zhang
mesh_terms: D000328:Adult; D004502:Education, Medical, Continuing / Q000379:methods*; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D010820:Physicians