title: Beliefs and behaviours relevant to the road safety effects of profile lane-marking.
abstract: Audio-tactile lane-marking (ATLM) is designed to alert inattentive drivers when they deviate from their lane, and appears to reduce crashes. Research into cognitive-behavioural mechanisms underlying, or possibly undermining, the efficacy of ATLM, is limited. We surveyed 775 randomly selected drivers (42% female, up to 75+ years) regarding the profile line-marking (PLM) employed in Australia (and in some European countries). Respondents perceived advantages of PLM in terms of lane-keeping and visibility. Respondents reported avoiding edge-line PLM, so that it may result in driving too close to untreated centre-line. Findings generally allayed concerns, on the basis of risk homeostasis theory, that PLM may increase risky driving. Perceived efficacy of PLM was not associated with increased drink-driving or speeding, but was associated with increased driving while fatigued. Findings suggest that the efficacy of PLM may be increased by employing PLM on both edge- and centre-lines, by exaggerating the audio-tactile effects of PLM that cause drivers to avoid it, and by discouraging the belief that it is safe to drive while fatigued when PLM is present.
authors.affiliation: NSW Injury Risk Management Research Centre, The University of NSW, Sydney 2052, Australia. j.hatfield@unsw.edu.au
authors.forename: Julie
authors.initials: J
authors.lastname: Hatfield
authors.forename: Susanne
authors.initials: S
authors.lastname: Murphy
authors.forename: R F Soames
authors.initials: RF
authors.lastname: Job
mesh_terms: D000063:Accidents, Traffic / Q000517:prevention & control*; D000293:Adolescent; D000328:Adult; D000368:Aged; D003216:Conditioning, Operant; D003430:Cross-Sectional Studies; D003625:Data Collection; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D009517:New South Wales; D011639:Public Opinion; D017751:Safety Management; D014186:Transportation; D055815:Young Adult