title: The art of persuasion.
authors.affiliation: Simione Consultant's Marketing, Sales and Customer Service Consulting Division, Chapel Hill, NC, USA. mferris@simione.com
authors.forename: Michael T
authors.initials: MT
authors.lastname: Ferris
mesh_terms: D018574:Home Care Agencies; D006738:Hospices; D006801:Humans; D008389:Marketing of Health Services; D010565:Persuasive Communication