The inside marketing from within creates ambassadors for your hospital's brand.
Alcorn
Susan
S
Geisinger Health System, Danville, PA, USA. salcorn@geisinger.edu
Campanello
Marty
M
Grossman
David
D
D003691:Delaware; D006761:Hospitals; D008389:Marketing of Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies; D015279:Organizational Culture; D010414:Pennsylvania