title: Optimizing marketing intervention strategies in the obesogenic environment: REACH FAR, the eight criteria for program planners.
abstract: Obesity is a significant problem for most industrialised nations and an emerging one for developing nations (Organisation for Economic Co-operation and Development 2005). Childhood obesity is of particular concern. This paper, using systematic review procedures, has analysed the intervention strategies used to fight the obesity battle over the past twenty years. For a number of reasons the effectiveness of many intervention strategies was found wanting whilst a minority of cases studied were sound. These cases were analysed and a set of principles developed that could deliver improved processes and outcomes to the problems encountered by planners in the complex obesogenic environment.
authors.affiliation: Faculty of Business, University of the Sunshine Coast, Queensland 4558, Australia.
authors.forename: Michael
authors.initials: M
authors.lastname: Harker
authors.forename: Debra
authors.initials: D
authors.lastname: Harker
authors.forename: Robert
authors.initials: R
authors.lastname: Burns
mesh_terms: D000293:Adolescent; D000328:Adult; D002648:Child; D005060:Europe / Q000453:epidemiology; D006801:Humans; D009765:Obesity / Q000453:epidemiology / Q000209:etiology / Q000628:therapy*; D017410:Practice Guidelines as Topic / Q000592:standards; D015397:Program Evaluation; D040241:Social Marketing; D016896:Treatment Outcome; D014481:United States / Q000453:epidemiology