title: What's in store? How different communication channels affect consumer choice.
authors.affiliation: YTMBA, USA. latta5331@aol.com
authors.forename: Michael
authors.initials: M
authors.lastname: Latta
authors.forename: Mark
authors.initials: M
authors.lastname: Mitchell
authors.forename: Thomas
authors.initials: T
authors.lastname: Anderson
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods; D002755:Choice Behavior; D005260:Female; D017144:Focus Groups; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D055815:Young Adult