title: Advertising by nonprofit health care organizations.
authors.affiliation: Fast Forward Strategic Planning and Marketing Consulting, Huntersville, NC, USA.
authors.forename: Anthony
authors.initials: A
authors.lastname: Cirillo
authors.forename: Jeffrey
authors.initials: J
authors.lastname: Cowart
authors.forename: John
authors.initials: J
authors.lastname: Kaegi
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Taylor
authors.forename: Bruce
authors.initials: B
authors.lastname: McPherson
mesh_terms: D000329:Advertising / Q000191:economics / Q000379:methods*; D003695:Delivery of Health Care / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods; D009939:Organizations, Nonprofit / Q000191:economics / Q000458:organization & administration*