South Africa: the new world of disability.
Over the past 10 years, unique business imperatives in South Africa have led to innovative risk product design, some of which are still unfamiliar to the rest of the world. The main drivers are: the unique mix of first- and third-world societies in our country, and an energetic marketing force operating in an already highly saturated insurance market. As a result, new product design has become one of the most effective ways to grow new business volumes in this competitive environment. This article reviews some of the unique products available and their advantages, target markets and disadvantages. The products that are discussed include lump sum total and permanent disability benefits, extended critical illness products, cover for impairment of function as well as risk products for people living with HIV/AIDS.
Coetzer
Pieter
P
Sanlam. coetzer@sanlam.co.za
D002908:Chronic Disease / Q000191:economics; D016638:Critical Illness / Q000191:economics; D006233:Persons with Disabilities; D015658:HIV Infections / Q000191:economics; D006801:Humans; D019458:Insurance Coverage / Q000458:organization & administration*; D007352:Insurance, Life; D013019:South Africa; D014942:Workers' Compensation / Q000458:organization & administration*