title: Marketing accountability: beyond ROI.
authors.affiliation: SRK, Chicago, USA. ASturm@SRKSolutions.com
authors.forename: Arthur C
authors.initials: AC
authors.lastname: Sturm
mesh_terms: D004469:Economics, Hospital; D017598:Efficiency, Organizational; D005377:Financial Management, Hospital; D008389:Marketing of Health Services / Q000191:economics* / Q000592:standards; D015397:Program Evaluation / Q000379:methods*; D014481:United States