title: Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership.
abstract: OBJECTIVE
  The present pilot project aimed to assess the effectiveness of social mobilization and social marketing in improving knowledge, attitudes and practices (KAP) and Fe status in an Fe-deficient population.
  
  
  METHODS
  In an uncontrolled, before-after, community-based study, social mobilization and social marketing strategies were applied. The main outcomes included KAP and Hb level and were measured at baseline, 1 year later and 2 years later.
  
  
  METHODS
  One urban county and two rural counties in Shijiazhuang Municipality, Hebei Province, China.
  
  
  METHODS
  Adult women older than 20 years of age and young children aged from 3 to 7 years were selected from three counties to attend the evaluation protocol.
  
  
  RESULTS
  After 1 year, most knowledge and attitudes had changed positively towards the prevention and control of anaemia. The percentage of women who had adopted NaFeEDTA-fortified soya sauce increased from 8.9% to 36.6% (P < or = 0.001). After 2 years, Hb levels had increased substantially, by 9.0 g/l (P < or = 0.001) in adult women and 7.7 g/l (P < or = 0.001) in young children.
  
  
  CONCLUSIONS
  Social mobilization and social marketing activities had a positive impact on the KAP of adult women, and resulted in marked improvements in Hb levels in both adult women and young children. This should be recommended as a national preventive strategy to prevent and control Fe deficiency and Fe-deficiency anaemia.
authors.affiliation: Department of Epidemiology and Biostatistics, School of Public Health, Peking University Health Science Center, 38 Xueyuan Road, Haidian District, Beijing 100083, People's Republic of China.
authors.forename: Bo
authors.initials: B
authors.lastname: Wang
authors.forename: Siyan
authors.initials: S
authors.lastname: Zhan
authors.forename: Jing
authors.initials: J
authors.lastname: Sun
authors.forename: Liming
authors.initials: L
authors.lastname: Lee
mesh_terms: D000328:Adult; D018798:Anemia, Iron-Deficiency / Q000517:prevention & control*; D002648:Child; D002675:Child, Preschool; D002681:China; D003256:Community Participation; D003430:Cross-Sectional Studies; D004492:Edetic Acid / Q000627:therapeutic use; D005260:Female; D005290:Ferric Compounds / Q000627:therapeutic use*; D005527:Food, Fortified; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006306:Health Surveys; D006454:Hemoglobins / Q000378:metabolism; D006801:Humans; D007502:Iron Chelating Agents / Q000627:therapeutic use*; D000090463:Iron Deficiencies; D019266:Iron, Dietary / Q000627:therapeutic use*; D010865:Pilot Projects; D015397:Program Evaluation; D055818:Public-Private Sector Partnerships; D040241:Social Marketing; D045730:Soy Foods; D055815:Young Adult
chemical_list: D005290:Ferric Compounds; D006454:Hemoglobins; D007502:Iron Chelating Agents; D019266:Iron, Dietary; D004492:Edetic Acid; C019179:Fe(III)-EDTA