title: Marketing. Make it snappy.
authors.affiliation: Precedent Communications.
authors.forename: Michael
authors.initials: M
authors.lastname: Guida
mesh_terms: D006779:Hospitals, Public; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D013222:State Medicine; D006113:United Kingdom