title: The limits of persuasion: advertising, gender and the culture of Australian smoking.
abstract: This article examines the shift from pipe to cigarette smoking in Australia from World War I to the 1950s; challenges the assumption that women were the major source of the rising popularity of cigarette smoking; questions, through a content analysis of themes in cigarette advertisements in major newspapers, the impact on smoking patterns of mass advertising before the 1950s; and shows the rising importance of roll-your-own cigarette consumption as a sign of masculine and working-class identity and as an adaptation to modern urban life.
authors.affiliation: University of New South Wales.
authors.forename: I
authors.initials: I
authors.lastname: Tyrrell
mesh_terms: D000329:Advertising / Q000145:classification / Q000191:economics / Q000941:ethics / Q000266:history* / Q000379:methods* / Q000706:statistics & numerical data / Q000639:trends; D001315:Australia; D005783:Gender Identity; D049673:History, 20th Century; D012907:Smoking / Q000191:economics / Q000453:epidemiology* / Q000208:ethnology* / Q000266:history* / Q000523:psychology*; D019460:Tobacco Industry / Q000191:economics* / Q000941:ethics / Q000266:history* / Q000295:instrumentation / Q000379:methods* / Q000706:statistics & numerical data* / Q000639:trends