title: Constructing a better brand. High-performance brands begin with a solid foundation.
authors.affiliation: Barnes-Jewish Hospital, USA. kad8011@bjc.org
authors.forename: Kathleen
authors.initials: K
authors.lastname: DeVries
authors.forename: John
authors.initials: J
authors.lastname: McKeever
mesh_terms: D002391:Catchment Area, Health; D003159:Community-Institutional Relations; D003253:Consultants; D003659:Decision Making, Organizational; D004465:Economic Competition; D006752:Hospital Planning; D006801:Humans; D007449:Investments; D008389:Marketing of Health Services / Q000379:methods*; D017146:Models, Organizational; D009937:Organizational Objectives