title: New market, new challenge, new opportunity (2)--user context research.
abstract: China has a largest population in the world (1.3Billion) and 0.9 Billion is rural population. Most of rural people earn less than US$3/day, and they are called 'Base of the economic pyramid (BoP)'. A new research project has been initiated on 'The Healthcare Design for China Rural BoP' to the PhD of first author. This paper is about one part of this research: user context research. Two main processes will be introduced in this step: Qualitative research and quantitative research. Some healthcare needs in China rural like 'Cancer early detection' has been found as the insights of this research.
authors.affiliation: Faculty of Industrial Design Engineering, Delft University of Technology, the Netherlands. J.Jiang@tudelft.nl
authors.forename: Jiang
authors.initials: J
authors.lastname: Jiehui
authors.forename: Prabhu
authors.initials: P
authors.lastname: Kandachar
mesh_terms: D002681:China; D003695:Delivery of Health Care / Q000191:economics* / Q000458:organization & administration*; D012424:Rural Population; D012959:Socioeconomic Factors