title: Marketers must advocate for patients.
authors.forename: Anne
authors.initials: A
authors.lastname: Streeter
mesh_terms: D032882:Comprehension; D004522:Educational Status; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services; D010344:Patient Advocacy; D010353:Patient Education as Topic / Q000379:methods*; D013664:Teaching Materials / Q000592:standards