title: Stereotype content model across cultures: towards universal similarities and some differences.
abstract: The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.
authors.affiliation: Northwestern University, Evanston, Illinois, USA. acuddy@hbs.edu
authors.forename: Amy J C
authors.initials: AJ
authors.lastname: Cuddy
authors.forename: Susan T
authors.initials: ST
authors.lastname: Fiske
authors.forename: Virginia S Y
authors.initials: VS
authors.lastname: Kwan
authors.forename: Peter
authors.initials: P
authors.lastname: Glick
authors.forename: Stéphanie
authors.initials: S
authors.lastname: Demoulin
authors.forename: Jacques-Philippe
authors.initials: JP
authors.lastname: Leyens
authors.forename: Michael Harris
authors.initials: MH
authors.lastname: Bond
authors.forename: Jean-Claude
authors.initials: JC
authors.lastname: Croizet
authors.forename: Naomi
authors.initials: N
authors.lastname: Ellemers
authors.forename: Ed
authors.initials: E
authors.lastname: Sleebos
authors.forename: Tin Tin
authors.initials: TT
authors.lastname: Htun
authors.forename: Hyun-Jeong
authors.initials: HJ
authors.lastname: Kim
authors.forename: Greg
authors.initials: G
authors.lastname: Maio
authors.forename: Judi
authors.initials: J
authors.lastname: Perry
authors.forename: Kristina
authors.initials: K
authors.lastname: Petkova
authors.forename: Valery
authors.initials: V
authors.lastname: Todorov
authors.forename: Rosa
authors.initials: R
authors.lastname: Rodríguez-Bailón
authors.forename: Elena
authors.initials: E
authors.lastname: Morales
authors.forename: Miguel
authors.initials: M
authors.lastname: Moya
authors.forename: Marisol
authors.initials: M
authors.lastname: Palacios
authors.forename: Vanessa
authors.initials: V
authors.lastname: Smith
authors.forename: Rolando
authors.initials: R
authors.lastname: Perez
authors.forename: Jorge
authors.initials: J
authors.lastname: Vala
authors.forename: Rene
authors.initials: R
authors.lastname: Ziegler
mesh_terms: D003431:Cross-Cultural Comparison; D018864:Cultural Diversity; D003469:Culture; D054242:Emigrants and Immigrants / Q000523:psychology; D005060:Europe; D005202:Asia, Eastern; D005260:Female; D006801:Humans; D008297:Male; D011287:Prejudice; D012933:Social Identification; D012938:Social Perception; D013240:Stereotyping; D055815:Young Adult