title: The Northland fluoridation advocacy programme: an evaluation.
abstract: On 20 July 2006, the Far North District Council resolved to fluoridate Kaitaia and Kaikohe. This was the first such initiative by any Territorial Local Authority (TLA) in New Zealand for 23 years, and resulted from a fluoridation advocacy programme. This paper describes the programme implementation, assesses its consistency with the principles of the Treaty of Waitangi, and critically examines the collaboration between the fluoride advocate and the key stakeholders. Process evaluation identified three main categories of programme implementation: policy advocacy, community action projects, and media advocacy. The collaboration of iwi, Maori health providers and the community suggests that the programme was consistent with the principles (partnership, participation and protection) ofthe Treaty ofWaitangi. Media advocacy played an important role in reflecting and engaging community views on fluoridation, and it influenced decision-making by the Far North District Council. The simultaneous, combined 'top-down and bottom-up' approach was an effective and successful strategy for fluoridation advocacy in the community. Less integrated approaches implemented on their own (such as the 'top down' approach in Whangarei and the 'bottom-up' approach in Dargaville) were not effective.
authors.affiliation: Public and Population Health Unit, Northland District Health Board, Whangarei. sunitha.gowda@northlanddhb.org.nz
authors.forename: Sunitha
authors.initials: S
authors.lastname: Gowda
authors.forename: David R
authors.initials: DR
authors.lastname: Thomas
mesh_terms: D001294:Attitude to Health; D003146:Communications Media; D019058:Community Networks; D003256:Community Participation; D003254:Consumer Advocacy; D003657:Decision Making; D005006:Ethnicity; D005457:Fluoridation / Q000331:legislation & jurisprudence; D006293:Health Promotion; D006801:Humans; D009520:New Zealand; D009909:Oral Health; D011050:Policy Making; D016730:Program Development; D015397:Program Evaluation; D012923:Social Class; D040241:Social Marketing