title: The rhinoplasty consultation and the business of rhinoplasty.
abstract: The business of rhinoplasty has undergone changes in keeping with increased competitive pressures locally, nationally, and internationally. Patient demands and progress in the field have abolished the "cookie-cutter" nose, with patients now requesting extensive discussions and predictions with computer photoimaging. The R-Factor Question and The D.O.S. Conversation are effective tools in rhinoplasty consultations. These tools provide patients with the clarity of what surgery can do for their lives and help patients overcome the fear produced by the overwhelming amount of information available. By helping our patients achieve the next level of success in their lives, we guarantee ourselves a busy practice filled with happy patients. The rhinoplasty consultation is the key to beginning this relationship of success.
authors.affiliation: Division of Facial Plastic and Reconstructive Surgery, Department of Otolaryngology-Head and Neck Surgery, New York University School of Medicine, 530 First Avenue, Suite 7U, New York, NY 10016, USA. minas.constantinides@med.nyu.edu
authors.forename: Minas
authors.initials: M
authors.lastname: Constantinides
mesh_terms: D032821:Commodification; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services; D010353:Patient Education as Topic; D010817:Physician-Patient Relations; D012017:Referral and Consultation / Q000458:organization & administration*; D012225:Rhinoplasty