title: The four Cs of marketing success.
authors.affiliation: S Group, Naperville, IL, USA. drmarc@sbcglobal.net
authors.forename: Marc
authors.initials: M
authors.lastname: Swerdlick
mesh_terms: D017408:Guidelines as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D010817:Physician-Patient Relations