title: Health services marketing.
authors.affiliation: Public Relations Society of America, Santa Monica, California, USA. rhoda.weiss@prsa.org
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D002140:California; D054521:Cultural Competency; D006265:Health Care Coalitions; D006293:Health Promotion; D006630:Hispanic or Latino / Q000193:education* / Q000523:psychology; D006801:Humans; D008019:Life Style; D008389:Marketing of Health Services; D011635:Public Health Administration