title: The ethics of hospital marketing. Marketing efforts are necessary but should be ethical and appropriate.
authors.affiliation: Dartmouth Medical School, Hannover, NH, USA. william.a.nelson@dartmouth.edu
authors.forename: William A
authors.initials: WA
authors.lastname: Nelson
authors.forename: Justin
authors.initials: J
authors.lastname: Campfield
mesh_terms: D006761:Hospitals; D008389:Marketing of Health Services / Q000941:ethics*; D014481:United States