title: [What is important in marketing geriatric nursing: weaknesses and success factors].
authors.affiliation: Beratung-Training-Coaching, Bettengraben, Lahnau. info@eckardt-online.de
authors.forename: Thomas
authors.initials: T
authors.lastname: Eckardt
mesh_terms: D000368:Aged; D000369:Aged, 80 and over; D005544:Forecasting; D005851:Geriatric Nursing / Q000639:trends*; D005858:Germany; D006707:Homes for the Aged / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D009735:Nursing Homes / Q000639:trends; D011785:Quality Assurance, Health Care / Q000379:methods / Q000639:trends*