title: The consumerism trend and the revenue cycle in 2009.
abstract: The consumerism trend is likely to increase in importance in 2009. Revenue cycle leaders should make sure they understand the challenges and invest in technology and staff.
authors.affiliation: HFMA, Westchester, Ill., USA.
authors.forename: Suzanne
authors.initials: S
authors.lastname: Lestina
mesh_terms: D003256:Community Participation; D003258:Consumer Behavior; D004469:Economics, Hospital; D006301:Health Services Needs and Demand; D006801:Humans; D014481:United States