title: Definitions and patterns of CAM use by the lay public.
abstract: BACKGROUND
  CAM is a socially constructed concept, and the literature on CAM definitions and patterns of use illustrates problems centering on the conceptualization and operationalization of "CAM." This renders it hard for researchers to truly understand CAM use patterns by the public. We use pilot data to explore lay conceptions of "CAM," and methodological approaches to capturing CAM usage.
  
  
  METHODS
  Our pilot data come from surveys and journals of undergraduates, yielding direct and indirect measures of levels and patterns of CAM use.
  
  
  CONCLUSIONS
  The free listing method is a way to methodologically get around cultural bias and other problems conceptualizing CAM. Our pilot data suggest the public may have trouble conceptualizing CAM, and that survey construction does affect the richness of data on CAM use. Asking respondents direct measures of CAM modalities through surveys yielded the richest data.
authors.affiliation: University of Southern Mississippi, Department of Anthropology and Sociology, 118 College Drive #5074, Hattiesburg, MS 39406-0001, USA. dana.fennell@usm.edu
authors.forename: Dana
authors.initials: D
authors.lastname: Fennell
authors.forename: Ana S Q
authors.initials: AS
authors.lastname: Liberato
authors.forename: Barbara
authors.initials: B
authors.lastname: Zsembik
mesh_terms: D001294:Attitude to Health; D000529:Complementary Therapies / Q000523:psychology / Q000706:statistics & numerical data; D003625:Data Collection; D015438:Health Behavior; D006801:Humans; D008499:Medical Records; D010865:Pilot Projects; D011795:Surveys and Questionnaires; D014481:United States; D055815:Young Adult