Monitoring misuse of the WHO name and emblem in medicine promotion in India.
The World Health Organisation has called for the ethical promotion of medicines. This study to monitor the misuse of the WHO name and emblem in medicine promotion in India found that the name or emblem of WHO has been used extensively for unethical promotion of drugs, nutritional supplements and consumer products in India. This unethical promotion is evident in advertisements, pharmaceutical indices and other publicity material.
Thawani
Vijay
V
Government Medical College, Nagpur 440 003, India. vijaythawani@rediffmail.com
Gharpure
Kunda
K
D000329:Advertising / Q000941:ethics*; D008192:Deception; D004345:Drug Industry / Q000941:ethics*; D004616:Emblems and Insignia; D006293:Health Promotion / Q000379:methods*; D007194:India; D008389:Marketing of Health Services / Q000941:ethics*; D014944:World Health Organization