title: Communicating drug benefits and risks effectively: there must be a better way.
authors.forename: Jerry
authors.initials: J
authors.lastname: Avorn
authors.forename: William H
authors.initials: WH
authors.lastname: Shrank
mesh_terms: D000329:Advertising / Q000379:methods*; D054626:Consumer Health Information / Q000379:methods*; D006801:Humans; D055553:Prescription Drugs / Q000009:adverse effects* / Q000627:therapeutic use*; D018570:Risk Assessment
chemical_list: D055553:Prescription Drugs