title: Are all models created equal? A content analysis of women in advertisements of fitness versus fashion magazines.
abstract: The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines were compared to women appearing in advertisements of the June 2007 issue of five beauty/fashion magazines. Female models appearing in advertisements of both types of magazines were primarily young, thin Caucasians; however, images of models were more likely to emphasize appearance over performance when they appeared in fashion magazines. This difference in emphasis has implications for future research.
authors.affiliation: Mount Allison University, Sackville, New Brunswick, Canada. lwasylkiw@mta.ca
authors.forename: L
authors.initials: L
authors.lastname: Wasylkiw
authors.forename: A A
authors.initials: AA
authors.lastname: Emms
authors.forename: R
authors.initials: R
authors.lastname: Meuse
authors.forename: K F
authors.initials: KF
authors.lastname: Poirier
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000367:Age Factors; D001504:Beauty; D001828:Body Image; D005260:Female; D006801:Humans; D008875:Middle Aged; D010506:Periodicals as Topic / Q000639:trends*; D010809:Physical Fitness; D012928:Social Desirability; D044465:White People; D055815:Young Adult