Are all models created equal? A content analysis of women in advertisements of fitness versus fashion magazines.
The current study is a content analysis of women appearing in advertisements in two types of magazines: fitness/health versus fashion/beauty chosen because of their large and predominantly female readerships. Women appearing in advertisements of the June 2007 issue of five fitness/health magazines were compared to women appearing in advertisements of the June 2007 issue of five beauty/fashion magazines. Female models appearing in advertisements of both types of magazines were primarily young, thin Caucasians; however, images of models were more likely to emphasize appearance over performance when they appeared in fashion magazines. This difference in emphasis has implications for future research.
Wasylkiw
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Mount Allison University, Sackville, New Brunswick, Canada. lwasylkiw@mta.ca
Emms
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Meuse
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Poirier
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D000293:Adolescent; D000328:Adult; D000329:Advertising; D000367:Age Factors; D001504:Beauty; D001828:Body Image; D005260:Female; D006801:Humans; D008875:Middle Aged; D010506:Periodicals as Topic / Q000639:trends*; D010809:Physical Fitness; D012928:Social Desirability; D044465:White People; D055815:Young Adult