title: Efficacy of breast cancer appeals for promoting physical activity.
abstract: BACKGROUND
  We investigated the efficacy of breast cancer prevention messages in increasing intentions to be more active.
  
  
  METHODS
  We randomly assigned 200 females aged 30-60 years to a breast cancer and physical activity message or a cardiovascular disease and physical activity message.
  
  
  RESULTS
  The breast cancer message was more believable and slightly more motivating to increase physical activity than the cardiovascular disease message, and 72% of respondents in the breast cancer condition increased their intention to increase their physical activity.
  
  
  CONCLUSIONS
  The benefit of reducing the risk of breast cancer can be used to motivate increased physical activity in women.
authors.affiliation: Centre for Behavioural Research in Cancer Control, Curtin University of Technology, Perth, Western Australia. g.jalleh@curtin.edu.au
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Jalleh
authors.forename: Robert J
authors.initials: RJ
authors.lastname: Donovan
authors.forename: Terry
authors.initials: T
authors.lastname: Slevin
authors.forename: Chad Y
authors.initials: CY
authors.lastname: Lin
mesh_terms: D000328:Adult; D000704:Analysis of Variance; D001364:Awareness; D001943:Breast Neoplasms / Q000517:prevention & control*; D016001:Confidence Intervals; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006304:Health Status; D006801:Humans; D008875:Middle Aged; D009043:Motor Activity; D010465:Perception; D012307:Risk Factors; D011795:Surveys and Questionnaires