title: Courting change.
abstract: In scientific communication, the long tail has not yet appeared. Why not?
authors.forename: Vivian
authors.initials: V
authors.lastname: Siegel
mesh_terms: D000818:Animals; D035843:Biomedical Research / Q000639:trends; D003142:Communication; D004059:Diffusion of Innovation; D004195:Disease Models, Animal; D006801:Humans; D020407:Internet; D010506:Periodicals as Topic; D011643:Publishing