title: A 15-year review of ABC, CBS, and NBC news coverage of organ donation: implications for organ donation campaigns.
abstract: This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.
authors.affiliation: Department of Communication, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA. bquick@uiuc.edu
authors.forename: Brian L
authors.initials: BL
authors.lastname: Quick
authors.forename: Do Kyun
authors.initials: DK
authors.lastname: Kim
authors.forename: Kevin
authors.initials: K
authors.lastname: Meyer
mesh_terms: D015706:Bibliometrics; D003142:Communication; D006801:Humans; D040241:Social Marketing; D012941:Social Responsibility; D013690:Television / Q000706:statistics & numerical data*; D014019:Tissue Donors / Q000523:psychology*; D009927:Tissue and Organ Procurement; D014481:United States; D014850:Waiting Lists