title: Finding the right phrase to evoke the right response.
authors.affiliation: Human Capital Valuation.
authors.forename: D J
authors.initials: DJ
authors.lastname: Brown
mesh_terms: D004636:Emergency Service, Hospital / Q000458:organization & administration; D006801:Humans; D017410:Practice Guidelines as Topic; D011369:Professional-Patient Relations; D006113:United Kingdom; D014850:Waiting Lists