title: Analysis of the mass media coverage of the Gates Foundation grand challenges in global health initiative.
abstract: The Grand Challenges were launched in 2003 by the Gates Foundation and other collaborators to address the health needs of developing countries. This paper outlines the current problem with health research and development in the context of inequality as conveyed by the 90/10 divide. The paper then looks at the focus and nature of press reporting of global health issues by analysing how press articles have portrayed the Grand Challenges in Global Health initiative. Analysis of the mass media illustrates that the focus of reporting on the Grand Challenges tends to be on utilitarian themes, leaving issues related to justice and equity comparatively under-reported.
authors.affiliation: University of Bristol, Centre for Ethics in Medicine, Third Floor, Hampton House, Cotham Hill, Bristol, UK. gv3652@bris.ac.uk
authors.forename: G
authors.initials: G
authors.lastname: Verma
mesh_terms: D003906:Developing Countries; D005582:Foundations; D014943:Global Health; D006301:Health Services Needs and Demand / Q000191:economics; D006801:Humans; D033181:Information Dissemination / Q000941:ethics*; D008402:Mass Media / Q000941:ethics*; D009042:Motivation; D012109:Research Support as Topic / Q000941:ethics; D012935:Social Justice / Q000941:ethics