Efficacy of breast cancer appeals for promoting physical activity.
BACKGROUND
We investigated the efficacy of breast cancer prevention messages in increasing intentions to be more active.


METHODS
We randomly assigned 200 females aged 30-60 years to a breast cancer and physical activity message or a cardiovascular disease and physical activity message.


RESULTS
The breast cancer message was more believable and slightly more motivating to increase physical activity than the cardiovascular disease message, and 72% of respondents in the breast cancer condition increased their intention to increase their physical activity.


CONCLUSIONS
The benefit of reducing the risk of breast cancer can be used to motivate increased physical activity in women.
Jalleh
Geoffrey
G
Centre for Behavioural Research in Cancer Control, Curtin University of Technology, Perth, Western Australia. g.jalleh@curtin.edu.au
Donovan
Robert J
RJ
Slevin
Terry
T
Lin
Chad Y
CY
D000328:Adult; D000704:Analysis of Variance; D001364:Awareness; D001943:Breast Neoplasms / Q000517:prevention & control*; D016001:Confidence Intervals; D005260:Female; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006304:Health Status; D006801:Humans; D008875:Middle Aged; D009043:Motor Activity; D010465:Perception; D012307:Risk Factors; D011795:Surveys and Questionnaires