title: Staying away from marketing that does not work.
authors.affiliation: The PowerPractice. drgerber@powerpractice.com
authors.forename: Gary
authors.initials: G
authors.lastname: Gerber
mesh_terms: D003365:Costs and Cost Analysis; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods* / Q000592:standards*; D009907:Optometry / Q000191:economics / Q000379:methods*