title: Improving colorectal cancer screening: a partnership between primary care practices and the American Cancer Society.
abstract: BACKGROUND
  The American Cancer Society (ACS) is interested in facilitating colorectal cancer screening (CRCS) in primary care.
  
  
  METHODS
  Similar clinics were assigned randomly to 1 of 3 CRCS arms: (1) usual care, (2) exam-room posters designed by the ACS; and (3) posters plus patient reminder calls from an ACS volunteer.
  
  
  RESULTS
  Compared to patients due for screening in Arm 1, the odds ratio for getting CRCS in Arm 2 was 1.04 (95% confidence interval [CI], 0.81-1.34), P value not significant; in Arm 3, it was 1.49 (95% CI, 1.16-1.90), P value < .001.
  
  
  CONCLUSIONS
  Exam-room posters plus patient reminder calls from the ACS can increase CRCS in primary care.
authors.affiliation: The School of Medicine, University of California, San Francisco, CA 94143, USA. potterm@fcm.ucsf.edu
authors.forename: Michael B
authors.initials: MB
authors.lastname: Potter
authors.forename: Yaser
authors.initials: Y
authors.lastname: Namvargolian
authors.forename: Jimmy
authors.initials: J
authors.lastname: Hwang
authors.forename: Judith M E
authors.initials: JM
authors.lastname: Walsh
mesh_terms: D000368:Aged; D000570:American Cancer Society; D015179:Colorectal Neoplasms / Q000175:diagnosis* / Q000517:prevention & control; D016001:Confidence Intervals; D003299:Cooperative Behavior; D005260:Female; D006801:Humans; D008297:Male; D008403:Mass Screening / Q000706:statistics & numerical data*; D008875:Middle Aged; D015999:Multivariate Analysis; D016017:Odds Ratio; D010342:Patient Acceptance of Health Care / Q000706:statistics & numerical data; D011320:Primary Health Care; D014481:United States; D014838:Volunteers