An observational study of consumers' accessing of nutrition information in chain restaurants.
In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition information before purchasing food. This very small percentage suggests that such information should be more prominently displayed, such as on restaurant menu boards, to help customers make informed decisions.
Roberto
Christina A
CA
Department of Psychology, Yale University, Box 208205, New Haven, CT 06520, USA. christina.roberto@yale.edu
Agnew
Henry
H
Brownell
Kelly D
KD
D003258:Consumer Behavior / Q000706:statistics & numerical data*; D005247:Feeding Behavior; D005260:Female; D005518:Food Preferences; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D009753:Nutritive Value; D012147:Restaurants / Q000706:statistics & numerical data*