Initiative aims to boost breast screening uptake. Interview by Christian Duffin.
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D000368:Aged / Q000523:psychology; D001943:Breast Neoplasms / Q000175:diagnosis*; D006266:Health Education / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008131:London; D008403:Mass Screening / Q000458:organization & administration* / Q000523:psychology; D010342:Patient Acceptance of Health Care / Q000523:psychology*; D011320:Primary Health Care / Q000458:organization & administration