title: Undressing "health fashion": an examination of health-cause clothing and accessories.
abstract: Today, fashion items such as rubber wristbands in various colors, pink ribbons, and red dresses represent different health-related causes and can be seen frequently across demographic groups. Complete with pithy slogans (e.g., "Go Red for Women"), these items are part of a larger "health fashion" trend--one that involves wearing, using, and displaying health-cause clothing and accessories. In this article, the authors explore recent interest in "health fashion," examining in particular its origins, effectiveness, and implications.
authors.affiliation: Department of Communication, School of Public Health and Information Sciences, University of Louisville, Louisville, KY 40292, USA. kandi.walker@louisville.edu
authors.forename: Kandi L
authors.initials: KL
authors.lastname: Walker
authors.forename: Joy L
authors.initials: JL
authors.lastname: Hart
authors.forename: Jennifer L
authors.initials: JL
authors.lastname: Gregg
authors.forename: A Scott
authors.initials: AS
authors.lastname: LaJoie