The Business Of Urban Animals Survey: the facts and statistics on companion animals in Canada.
At the first Banff Summit for Urban Animal Strategies (BSUAS) in 2006, delegates clearly indicated that a lack of reliable Canadian statistics hampers municipal leaders and legislators in their efforts to develop urban animal strategies that create and sustain a healthy community for pets and people. To gain a better understanding of the situation, BSUAS municipal delegates and other industry stakeholders partnered with Ipsos Reid, one of the world's leading polling firms, to conduct a national survey on the "Business of Urban Animals." The results of the survey, summarized in this article, were presented at the BSUAS meeting in October 2008. In addition, each participating community will receive a comprehensive written analysis, as well as a customized report. The online survey was conducted from September 22 to October 1, 2008. There were 7208 participants, including 3973 pet and 3235 non-pet owners from the Ipsos-Reid's proprietary Canadian online panel. The national results were weighted to reflect the true population distribution across Canada and the panel was balanced on all major demographics to mirror Statistics Canada census information. The margin for error for the national results is 1/- 1.15%.
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