Promoting community health resources: preferred communication strategies.
Community health promotion efforts involve communicating resource information to priority populations. Which communication strategies are most effective is largely unknown for specific populations. A random dialed representative phone survey was conducted assessing current health resource community awareness, health resource utilization, and communication strategy preferences. The survey revealed that community members preferred to receive information on health resources from the Internet (28.3%), newspaper (26.4%), or mail (22.3%). Different priority populations had varying health communication strategy preferences (e.g., young adults prefer Internet, older adults prefer newspaper, and obese adults prefer mail). Ideally, if health resources are intended for adult audiences, a campaign that would include communication through newspaper (targeting older adults), mailing (targeting obese adults), and Web sites (targeting younger adults) would be the most effective approach. This research suggests that an assessment of communication strategy preferences of the priority population might be a crucial first step when developing health promotion programs.
Department of Nutrition and Dietetics, College of Human Ecology, East Carolina University, Greenville, NC 27858-4353, USA. colbys@ecu.edu
Sarah E
SE
Colby
Amy L
AL
Johnson
Amanda
A
Eickhoff
Luann
L
Johnson
D000293:Adolescent; D000328:Adult; D000367:Age Factors; D001364:Awareness; D015992:Body Mass Index; D003142:Communication; D003153:Community Health Services / Q000458:organization & administration*; D054626:Consumer Health Information / Q000379:methods; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006304:Health Status; D006801:Humans; D008297:Male; D008875:Middle Aged; D012737:Sex Factors; D012959:Socioeconomic Factors; D055815:Young Adult